Christina Hartley of IPC Weeklies used a “soap-box” session at the conference to query the validity of NRS and TGI readership data – and in particular the differences between the two surveys. Using examples from Now magazine and TV & Satellite Week which showed significant discrepancies in total audience and audience composition respectively, she asked… Continue reading NRS and TGI – “More Questions Than Answers”
“Advertising avoidance is the biggest issue facing us as media researchers”, said Ivor Hussein, research director of Western International Media, at this years MRG Conference in Nice. “It is an issue that has been ignored for far too long”, he told the conference. It must be accepted that advertising is providing a diminishing return on… Continue reading Who are these “Ad Avoiders”?
Speaking at the MRG Conference in Nice this morning, Richard Eyre, chief executive of ITV, explained his thinking behind setting ITV’s 40% peak-time target for the year 2000. “I was not forced into it. ITV had under-performed, and the alternative was to manage decline. Everyone – John Birt apart – wants a strong ITV.”Eyre admitted… Continue reading Eyre Explains “Fantastically Ambitious” ITV Targets
The theme of this morning’s session was “The Emperor’s New Mind – There’s more to media than numbers”, with Andy Tilley kicking off the keynote speech, enigmatically titled “Desperately Seeking Susan”.Andy Tilley, managing partner of Unity, noted how media and media research has evolved since he started in the business 18 years ago. Evolution of… Continue reading ‘The Need For A Different Kind Of Research’ – MRG
Neil Shepherd-Smith, a consultant already to two JICs, appeared to have his eyes on a third when he queried elements of the new RAJAR Gold Standard methodology at this year’s MRG. He believed the model took no account of the number of spots in a schedule, and that the new standard was flawed enough that… Continue reading “All that Glistens is not Gold”
The GWR Group, which earlier this month called for a review of the rules governing radio ownership (see Newsline), today released its interim results for the six month period up until 30 September 1998.Turnover increased by 17% from last year, rising to £41.2 million, and pre-tax profit rose a healthy 31% to £8.3 million.Earnings per… Continue reading GWR Pre-Tax Profits Rise 31%
After recent speculation that the Interpublic Group was to pool its UK media brands, a spokeserson within the group has stated that there are in fact no discussions about such a move.Western International Media, Initiative and Universal McCann will remain as separate brands in the UK.Western International Media: 0171 584 5033
Christina Hartley of IPC Weeklies used a “soap-box” session at the conference to query the validity of NRS and TGI readership data – and in particular the differences between the two surveys. Using examples from Now magazine and TV & Satellite Week which showed significant discrepancies in total audience and audience composition respectively, she asked… Continue reading NRS and TGI – “More Questions Than Answers”
The Sun has performed a U-turn in its attitudes towards homosexuals, it announced yesterday. After incidents involving the ‘outing’ of Peter Mandelson , and agricultural minister Nick Brown, the title’s editor David Yelland stated that the paper was “no longer in the business of destroying closet gays’ lives by exposing them as homosexuals”.On Monday this… Continue reading The Sun Does A U-Turn
Granada Media is running an interactive campaign to advertise its new ONdigital service, the world’s first digital pay television service to be received via an aerial.On Sunday the 15th of November, LWT will screen a high-profile sponsorship showcase for ONdigital, showing highlights such as An Audience With All Saints and Dinner Dates, and running from… Continue reading Battle Of The Bonds For ONdigital
