After recent speculation that the Interpublic Group was to pool its UK media brands, a spokeserson within the group has stated that there are in fact no discussions about such a move.Western International Media, Initiative and Universal McCann will remain as separate brands in the UK.Western International Media: 0171 584 5033
Christina Hartley of IPC Weeklies used a “soap-box” session at the conference to query the validity of NRS and TGI readership data – and in particular the differences between the two surveys. Using examples from Now magazine and TV & Satellite Week which showed significant discrepancies in total audience and audience composition respectively, she asked… Continue reading NRS and TGI – “More Questions Than Answers”
The Sun has performed a U-turn in its attitudes towards homosexuals, it announced yesterday. After incidents involving the ‘outing’ of Peter Mandelson , and agricultural minister Nick Brown, the title’s editor David Yelland stated that the paper was “no longer in the business of destroying closet gays’ lives by exposing them as homosexuals”.On Monday this… Continue reading The Sun Does A U-Turn
Granada Media is running an interactive campaign to advertise its new ONdigital service, the world’s first digital pay television service to be received via an aerial.On Sunday the 15th of November, LWT will screen a high-profile sponsorship showcase for ONdigital, showing highlights such as An Audience With All Saints and Dinner Dates, and running from… Continue reading Battle Of The Bonds For ONdigital
The Secretary of State for Culture, Media and Sport, Chris Smith,has announced that he has given the BBC permission to put its internet services on a permanent footing as a core publicly funded service alongside television and radio. According to reports, this is a result of overwhelming public support for the BBC gauged by the… Continue reading BBC Online Gets Government Backing
The ITC is celebrating the fact that it has received an award from the Royal Television Society. The award, the Technical Innovation award for Research and Development, was given for the virtual human Simon the Signer.Simon was a joint creation of the University of East Anglia, Televirtual and the ITC, and will provided instant signing… Continue reading ITC Wins Technical Award
Channel 4 is understood to be on the brink of signing a deal with Monica Lewinsky, the Whitehouse intern involved in the Clinton scandal, for a television interview.The deal will allow Channel 4 to sell the interview around the world, except in America and Canada. Jon Snow is expected to conduct the interview, and speculation… Continue reading Channel 4 Courts Lewinsky Interview
Classic FM Magazine’s editor Lucy Hall has been shortlisted for the 1998 British Society Of Magazine Editors Awards. Nominees in the same sector include Top Sante, Food Illustrated, Mojo and Sony Playstation Monthly.Classic FM Magazine is currently enjoying its most successful run of promotions, with a cover CD on both its October and December issues.… Continue reading Classic FM Magazine Shortlisted For Award
Details of how OFTEL is to be restructured have been announced. The restructuring will aim to make a more flexible and better focussed group so that OFTEL ‘can respond quicker to new challenges in the fast-moving communications world.’The restructuring came into affect yesterday (Tues 10 Nov), and comes after a review of OFTEL’s ways of… Continue reading OFTEL Restructuring Details Announced
Camelot has announced that it is to change the advertising strategy for the National Lottery. The original motto “It Could Be You”, which launched the Lottery four years ago, is to replaced with the slogan “Maybe, Just Maybe.”The new slogan attempts to emphasize the endless possibilities created by the Lottery. However, more importantly, it takes… Continue reading ‘National Lottery Benefits All’ Says New Ad Strategy
