Speaking at the MRG Conference in Nice this morning, Richard Eyre, chief executive of ITV, explained his thinking behind setting ITV’s 40% peak-time target for the year 2000. “I was not forced into it. ITV had under-performed, and the alternative was to manage decline. Everyone – John Birt apart – wants a strong ITV.”Eyre admitted… Continue reading Eyre Explains “Fantastically Ambitious” ITV Targets
During the second session on Friday morning at this year’s MRG Conference in Nice, Gary Roddy, research executive at Channel 4, had the task of ‘tracking down the elusive viewer’.The problem of constant change over the last 30 years in everyday life means that these changes and the effect they have on the audience also… Continue reading Probing The Depths Of Audiences
A speech at the last conference which caught the imagination of Douglas McArthur of the RAB was the inspiration for the paper by Andrew Ingram (RAB) and Charlie Makin, the managing partner of Booth Lockett Makin. Radio Memories was inspired by McArthur’s desire to create a new milestone in radio research. BLM was then charged… Continue reading Radio Memories At The MRG
It was announced in the Commons yesterday by Gerald Kaufman, chairman of the Commons Culture, Media and Sport Select Committee, that the group is unanimously opposed to ITV’s proposal to scrap the News At Ten. The group voiced opposition to the move late last month (see Newsline), its criticism being that ITV is putting advertiser… Continue reading Select Committee Opposes News At Ten Move
The consultant Neil Shepherd-Smith was the next to take the stand at this Week’s MRG conference to talk us through the methodology used to create the POSTAR data (see Newsline).Neil first covered the subject of poster panel classification and why it is so necessary to do this. Outdoor is the most difficult medium to research… Continue reading The Future Is Nigh: Poster Classification In The 21st Century
Mollin Group has announced a deal with US group Weider Publications to produce UK versions of two health titles, understood to be Men’s Health and Health and Shape.Former editors of GQ Active and Health & Fitness have apparently been recruited to develop the project, Stephen Ferns and Sharon Walker respectively.Weider currently publish Muscle & Fitness… Continue reading US Titles Due For UK Launch
Commercial radio revenue for the third quarter of 1998 has increased by 17.4% year on year, breaking through the £400 million mark to reach £400,134,644.Commercial revenue for the third quarter of this year showed a growth of 11.5% year on year, checking in at £100 million.National radio revenue made the biggest increase in year on… Continue reading Q3 Commercial Radio Revenue Rises 17.4%
Having taken something of a hammering yesterday from client, research company and media consultant, the more traditional media practitioner fought back a little today at the Nice MRG conference – but with the accepted caveat that the researcher’s role must change to encompass communication in its broadest sense.Charlie Makin, managing partner at BLM, believed that… Continue reading The Media Practitioner Fights Back
ITV’s one-off drama Goodnight Mr Tom has proven to be a hit with the viewers. The World War II set drama starring John Thaw pulled in 13.81 million viewers and captured 4th on the top thirty programmes list.Despite the negative press coverage of the programme, LWT’s Moment Of Truth is still managing to hold onto… Continue reading TV Viewing Summary W/E 25/10/98
Trinity, the UK regional newspaper publisher, announced today that it has acquired Mediaserve Ltd for approximately £1.6 million. Through its wholly owned subsidiary Amra, Mediaserve represents a substantial number of Trinity’s titles to advertisers.Trinity will be transferring all of its titles to Amra in time, but at the present will remain with its current saleshouse.Philip… Continue reading Trinity Acquires Amra
