The director of advertising and sponsorship at the Independent Television Commission, Frank Willis, has announced that he is to retire on the grounds of ill health. He has held the position at the ITC and formerly the IBA since 1987.Chief executive of the group, Peter Rogers, commented on Willis’s departure: “Frank’s departure will leave a… Continue reading ITC’s Director Of Advertising Retires
The Chairman of Trinity plc, Peter Graf, has called for a change in the rules regarding media ownership. In an article for the Newspaper Society’s NS News, Mr Graf states that regional newspapers are being subjected to specific ownership regulations which restrict their natural growth as businesses.In his article Mr Graf also says that any… Continue reading More Calls For Changes To Ownership Rules
“Advertising avoidance is the biggest issue facing us as media researchers”, said Ivor Hussein, research director of Western International Media, at this years MRG Conference in Nice. “It is an issue that has been ignored for far too long”, he told the conference. It must be accepted that advertising is providing a diminishing return on… Continue reading Who are these “Ad Avoiders”?
Viewers are less tolerant of strong scenes in television dramas than they are in films, according to an Independent Television Commission research report published today called Film Versus Drama: Relative Acceptability Of The Two Genres On Television.According to the report, viewers very much appreciate information about the content of programmes, and consider television drama content… Continue reading Drama More Of A Shocker Than Films, Says ITC
The Guardian and Nike are to launch a print and online collaboration this Saturday, 14 November. A 24 page A5 Run London Guide will be given away with The Guardian in the London area, and the website http://www.runlondon.co.uk will be run for 3 months.The website features 100 runs in the London area, with detailed maps,… Continue reading Guardian And Nike Run Circles Round London
Newsquest, England’s largest publisher of local and regional newspapers, released its third quarter results today.The group reported an increase in turnover, rising from £72.9 million to £78.1 million. Operating profit also rose 18% to £21.4 million.Pre-tax profit rose £4.7 million, to £14.3 million, a rise of 49%. Newsquest bought Review Free Newspapers earlier this year… Continue reading Newsquest Pre-Tax Profits Increase
At the end of last week, the Culture Secretary Chris Smith launched a report into the economic importance and potential of the UK creative industries.Such industries include publishing, software, design, music, television and radio, advertising and designer fashion.The report reveals that the creative industries generate revenues of about £60 billion per year, and export an… Continue reading Culture Secretary Launches Report Into Creative Industry
British Interactive Broadcasting (BiB), the joint venture formed by BT, BSkyB, Midland Bank and Matsushita to provide digital TV interactive services, announced today that it is to have a new brand – it is renaming as Open…..BiB was recently given permission to launch by the EU (see Newsline), and is expected to begin running a… Continue reading A Change Of Identity For BiB
With the recent launch of Sky’s digital service, and the huge proliferation of sports channels which exist on this service as well as cable and satellite, it is interesting to see that football still draws in large audience figures for terrestrial TV channels as well.Channel 5’s recent coverage of the European Championships qualifier between Luxembourg… Continue reading Football Still Pulls For Terrestrial
Following the acquisition of Talk Radio by TalkCo – the group headed by Kelvin Mackenzie (see Newsline), TalkCo announced some management changes which will take effect immediately.Paul Robinson (former managing director), John Simons (former head of programming) and Stan Park (former commercial director) have been fired from Talk Radio. All three left on Friday evening,… Continue reading Talk Radio Fires Former Managing Director
