Colin Davidson will become managing director of the Cheltenham Newspaper and Gloucestershire Newspaper groups, which are both owned by Northcliffe Newspapers, on 5 May.This position is currently held by Ron Hill who will become chairman. Davidson is currently the managing director and managing editor of Northcliffe’s North Devon Journal-Herald group and prior to this he… Continue reading New MD For Northcliffe Titles
Saturday 20th April saw the return of New Baywatch with a new series, after the show was dropped from the ITV schedule and replaced with Sabrina the Teenage Witch last year. Advertisers in the first ad break were Adidas, Pepsi, Boots Opticians, Domestos, the Sunday Telegraph’s RX magazine and Everest, while the second break featured… Continue reading Programme Analysis: New Baywatch W/E 20/4/97
The greater transparency resulting from the Cordiant demerger (see *Cordiant Announces Demerger) and much lauded by the ad group has revealed that Zenith made no profits in 1996, according to the Sunday Times.For the first time, figures have been released for the individual performances of Zenith, Saatchi and Bates where previously they simply made up… Continue reading Cordiant Demerger Shows Low Trading Margins
The ITC has amended its advertising standards Code; the television advertising of Bingo is now permitted. This follows a recent change in Government legislation.Bingo commercials will still not be allowed to be broadcast in Northern Ireland.ITC: 0171 306 7743
Both of the Telegraph titles performed very well in the October-March NRS figures released this week, with the Daily Telegraph and Sunday Telegraph recording the largest increases in readership among all the national titles. The Sunday paper increased by 24% year-on-year to 2.299 million, while the daily grew by 16% to 2.84 million. Both of… Continue reading National Newspapers NRS – March
Advertisements in cinemas have an audience recall 12 times greater than commercials on television, says a report published by Opinion Research Business on behalf of the Cinema Advertising Association.The report compared the impact of cinema advertising against television on the first showing of a new ad, using Virgin Atlantic’s cinema campaign targeting economy passengers.From a… Continue reading Research Reveals Greater Impact Of Cinema Ads
Carole Gregory is joining London News Direct 97.3 FM and LBC 1152 AM as regional sales manager. Gregory will be heading a new regional team based in Manchester.London News Radio/LBC: 0171 312 8578
Only half the population, who should be able to receive Channel 5, have tuned their TV sets to the new channel.Ever optimistic, a spokesman for 5 said that the 2.8% weekly viewing share was even more encouraging, considering only 50% of the population had tuned to the station.Channel 5 is now preparing to launch a… Continue reading 5 Reach 50%
ITV Sponsorship has announced that Tizer is to sponsor the next series of the Chart Show using an interactive creative treatment in a deal worth £500,000.The credits will use Tizer’s new tag line “Refresh your Head” and will feature ‘Ed’, the red-headed character synonymous with the campaign. The sponsorship will run simultaneously with a summer… Continue reading Tizer To Sponsor Chart Show
The number of new Internet users rose sharply at the end of 1996, according to new research from BMRB. 7% of adults are now Internet users, which is equivalent to 3.4 million people and represents a 75% increase year on year. If this growth continues at the same rate, 40% of adults will be using… Continue reading Internet Usage Grows 75% In Twelve Months
