Tube travellers will be the first to see Carlton Food Network’s latest advertising campaign. From next week, selected train carriages will carry adverts for the food channel. This will be followed by a campaign in the women’s press.…Carlton Food Network has been nominated for three awards in the Broadcast Design Association’s competition. The winners of… Continue reading Carlton Goes To The Tube
Daily Quality Market Among the quality titles, The Telegraph has managed to maintain its position at the top of the league. It has increased its sales to 1,136,857, but it has seen a slight drop in sales month-on-month losing 2,926 sales in this period. The Times has suffered a massive drop month-on-month losing 27,791 in… Continue reading National Press Round-Up – April
ABCs
The Radio Authority has announced that GWR is now within the 15% limit on radio ownership set by the Broadcasting Act 1996. The RA has been examining the radio group’s holdings to ensure that its recent divestments of holdings in other stations had brought it within the maximum allowed.The RA had originally ruled that GWR’s… Continue reading GWR Now Within Ownership Limits
Marcus Plantin today announced that he intends to stand-down from the post of ITV Network Director later this year. He was appointed as the channel’s first-ever Network director in November 1992.Mr Plantin commented: “After five years of carrying out this challenging and demanding job, it is time for a change of pace and direction.” He… Continue reading Plantin To Leave ITV
The PPA’s Magazines Conference ’97 takes place in London today and tomorrow and Newsline will be reporting on both day’s events. Reports will appear later this week.Tomorrow also sees BSkyB reporting interim financial figures and the new Attic Futura title B launches. A review of B will be featured on Newsline this week.Also appearing on… Continue reading The Week Ahead
Jane Ennis has been appointed editor of Now magazine. She was previously editor of Here! which was bought by IPC from G&J last week.The last issue of Here! goes on sale next Tuesday, May 6, bagged with a sample copy of Now. After this, Here! will be incorporated into the IPC title. Ennis takes over… Continue reading New Editors At IPC Titles
Saturday 20th April saw the return of New Baywatch with a new series, after the show was dropped from the ITV schedule and replaced with Sabrina the Teenage Witch last year. Advertisers in the first ad break included Adidas, Pepsi, Domestos and Everest, while the second break featured, among others, Orange Tango, the Mail on… Continue reading Programme Analysis: New Baywatch W/E 20/4/97
Channel 5 will be launching a major advertising campaign this weekend urging people to tune in their TV sets for England’s next World Cup qualifying clash with Poland on May 31.The campaign begins with commercials on nearly 40 radio stations nationwide which explain that videos do not need to be retuned to pick up an… Continue reading C5 Launches Campaign To Promote England Game
The Radio Authority has confirmed the timetable for digital commercial radio, which is set to bring a new generation of commercial radio services on-air by 1999. The RA has also said that it will be providing £100,000 toward the funding of further technical field-trials of the new digital technology, which will provide room for more… Continue reading RA Publishes Timetable For Digital Radio
LBC 1152 and News Direct 97.3 have recorded audience increases of 30% across some day parts as a result of the General Election, according to a tracking survey carried out by Hallett Arendt. According to Nigel Reeve, managing director of LBC and News Direct, there has also been a decline in some areas of music… Continue reading LBC And News Direct Benefit From Election
