A lobbying organisation calling itself the “Center For Science in the Public Interest” (CSPI) and which claims to have the backing of more than 240 other organisations has called upon the Federal Communications Commission to begin an investigation into the broadcast advertising of all alcoholic beverages. The call was endorsed by FCC chairman Reed Hundt,… Continue reading US: Pressure On FCC To Ban TV Advertising
It is reported that three senior media executives are planning to launch a media consultancy firm in the near future. Derek Morris, joint managing director of BMP Optimum, Andy Tilley, MD of Zenith and Ivan Pollard of Weiden and Kennedy Amsterdam, are all believed to be putting personal finances into the venture which is as… Continue reading Media Consultancy To Launch
A committee comprising European Parliament and Council representatives has agreed to revisions to the 1989 TWF Directive. Besides the main impact of the revisions – concerning unencoded broadcasts of major sporting events, and abandonment of the V-Chip proposal – it has become clear that the revised Directive will affect the advertising industry in other respects,… Continue reading EU: Television Without Frontiers (TWF) Directive
The Indian government law has approved a new, comprehensive broadcasting law. The law will set up an independent radio authority and make licences mandatory for all radio and television service providers. The proposed legislation will also grant autonomy to the country’s state-run media. Control over the media has been a contentious issue in India for… Continue reading IND: New Broadcasting Law
At a meeting in Cannes of the Association Europeene pour la Protection des Oevres et Services Cryptes (AEPOC), EC officials revealed that they are working on ways to protect encrypted television signals. The Cannes meeting focused on the loss of pay-TV subscriptions to industry resulting from the piracy of decoding devices and smartcards; such losses… Continue reading EU: Plans To Protect Encrypted Signals
Reports are emerging that the French government may be prepared to come to a compromise arrangement concerning its blanket ban on alcohol advertising (the so-called Loi Evin). The move has been prompted by an urgent need to placate major international advertisers such as the US brewer Anheuser-Busch, which has signed a $17.3 million contract with… Continue reading FR: Loi Evin To Be Amended – Briefly
Both of the Telegraph titles performed very well in the October-March NRS figures released this week, with the Daily Telegraph and Sunday Telegraph recording the largest increases in readership among all the national titles. The Sunday paper increased by 24% year-on-year, while the daily grew by 16%. Both of the Times titles also showed increases… Continue reading National Newspapers NRS – March
Marketing Week chose a typically unusual venue for its Marketing to the Pink Economy conference; Bass’s new gay bar in the heart of Soho, The Rupert Street Bar.Teddy Witherington, festival and commercial director, the Pride Production Company and Kim Watson, marketing director, Millivres, kick-started the day’s proceedings. They began by looking at how big the… Continue reading Marketing To The Pink Pound
AGB Television this week announces the launch of TVTrack, an Internet-based service delivering top-line UK television audience information.The service includes Top Programmes for the main trading audiences, monthly viewing information (TVRs, Hours Viewed, Channel Share) for all time and peak time viewing. The service includes various commercial rankings (Top Agencies, Advertisers, Product Groups etc) as… Continue reading AGB Launches TV Data Service On Internet
On 25 April a bill aimed at severely restricting the advertising of tobacco products, curtailing the sponsorship of sporting and cultural events, and banning vending machine sales of tobacco products, became law just days before the Canadian Parliament was dissolved and a general election called.
