Sky TV has linked up with American Express’ Travellers Cheques and Foreign Exchange Mail Order Unit to create ‘Sky Travel Money Direct’, a television holiday money ordering service for its customers.The new service, part of Sky’s ‘Interactive Text’ function, is now available to a potential 4.6 million homes and will allow users to order between… Continue reading Sky Links Up With American Express
Sue Moseley, strategic planning director, TSMSTime after time, we know TV advertising works. The fact that it has grown into a 2.5 billion pound business is proof of that. However, there are still a great number of unknowns such as whether in large, stable, fmcg, markets advertising does actually produce incremental sales in the short… Continue reading You Read, You Watch, You Listen, You Buy – Don’t You?
Laser Satellite & Cable has said that it will be running Turtlewax advertorials on Granada Sky Broadcasting’s Men and Motors programme strand. The two minute advertorials, produced by GSB, will go out at midnight on Wednesday, Friday and Sunday. Turtlewax has also bought airtime to support the advertorials. CIA Media Solutions concluded the deal with… Continue reading Laser Satellite And Cable To Use Advertorials
The Radio Authority has received 13 applications for the new regional licence that will serve the Solent region. One application, SFX 105.2FM was submitted by DMG Radio Ltd, a subsidiary of the Daily Mail and General trust. The Authority is now inviting comments from interest parties, and the public, on the ‘public interest’ implications of… Continue reading Cross Media Public Interest Case
Tim Wootton is leaving his position as chairman of TSMS to join Zenith as non-executive chairman. He will be replaced by David Arculus, the chief operating officer at United News & Media. Arculus has had only a brief stay at TSMS’s parent company, which he joined from EMAP at the end of February (subscribers see… Continue reading TSMS Chairman Leaves For Zenith
As the weather begins to turn for the better, so do our soap writers attempt more and more little twists to keep their audiences glued to the screen. Still, with an audience figure of 17.40 million for Monday’s Coronation Street being the high of the week, and the rest of the soaps chasing, it looks… Continue reading TV Viewing Summary W/E 27/04/97
NYNEX CableComms Group PLC today released its unaudited operating statistics and financial results for the quarter ended 31 March 1997.Total revenue increased by 43% to £46.5 million for the quarter, with residential telephony revenue increasing 43% to £21.2 million, cable television revenue increasing 34% to £19.1 million and business telephony increasing a massive 92% to… Continue reading NYNEX Results Show Continued Growth
Following VNU’s mag.net website audit last month (Newsline 9/4/97), Microsoft (MSN-UK) have registered with ABC //electronic to receive an audit and certification.MSN-UK’s advertising sales manager, Tom Bowman, said of the move; “We are pleased to be working with ABC //electronic to create honesty in the UK Internet market. Auditing to openly agreed criteria will help… Continue reading Microsoft Ask For Web Audit
Results for the nine months ending 31/03/97 show BSkyB with pre tax profits up 21% to £215 million – an increase of £38 million. Turnover now stands at £913 million, up 24% on the same period last year – 84% of this total coming from subscription revenues, with advertising now contributing 11%.Total paying subscribers were… Continue reading BSkyB Profits Up 21%
A new system of addresses for the Internet has been given the go ahead by a group of international representatives meeting in Geneva. The agreement means that the current single US company that can register Internet addresses will be replaced by an unlimited number of companies from across the globe. The number of names that… Continue reading Web Round Up – W/E 9/5/97
