Only half the population, who should be able to receive Channel 5, have tuned their TV sets to the new channel.Ever optimistic, a spokesman for 5 said that the 2.8% weekly viewing share was even more encouraging, considering only 50% of the population had tuned to the station.Channel 5 is now preparing to launch a… Continue reading 5 Reach 50%
ITV Sponsorship has announced that Tizer is to sponsor the next series of the Chart Show using an interactive creative treatment in a deal worth £500,000.The credits will use Tizer’s new tag line “Refresh your Head” and will feature ‘Ed’, the red-headed character synonymous with the campaign. The sponsorship will run simultaneously with a summer… Continue reading Tizer To Sponsor Chart Show
The number of new Internet users rose sharply at the end of 1996, according to new research from BMRB. 7% of adults are now Internet users, which is equivalent to 3.4 million people and represents a 75% increase year on year. If this growth continues at the same rate, 40% of adults will be using… Continue reading Internet Usage Grows 75% In Twelve Months
The British Video Association has announced that retail video sales for the first three months of 1997 have grown by 14% year-on-year.Film was the biggest growth sector; Independence Day, Stargate, Babe, Heat and Trainspotting were among the top sellers.March was particularly strong due to a batch of children’s releases timed to coincide with Easter. Supermarkets… Continue reading Video Sales Rising
The demerger of Cordiant last Monday initially provoked a positive effect on the global advertising group’s share price, with a rise of 7p to 137p shortly after the move was announced. This was not sustained however and by Wednesday it had fallen to 131.5p, remaining at this price for the rest of the week. Press… Continue reading Sharewatch – W/E 25/04/97
Grampian TV releases its results today, and Cable & Wireless Communications’ shares begin trading today; both these stories are being followed by Newsline.Marketing Week is holding a conference on Wednesday looking at Marketing To The Pink Economy; a Newsline reporter will be covering the event.Pearson and Scottish TV’s AGMs are on Thursday and a television… Continue reading The Week Ahead
The Financial Times has put its weight behind the Labour Party; the paper will be backing Blair from tomorrow. By endorsing Labour, the paper follows the example set by The News of the World, The Sun and The Independent on Sunday.The Mail and The Telegraph remain true blue, while The Times is said to be… Continue reading The Pink Paper Turns Red
Dealing in Cable & Wireless Communications began today. The share price opened at 299p in London.CWC, an amalgamation of Cable & Wireless’s Mercury subsidiary, Bell Cablemedia, Nynex and Videotron, represents the biggest threat yet to BT’s hold on the domestic telecommunications market.The new company is Britain’s second largest telephone company. C&W will hold a 52%… Continue reading Cable & Wireless Open At 299p
It was rumoured that Channel 4 would be announcing Grade’s replacement following today’s board meeting. The channel, however, said that it has still not reached a decision. This suggests that, despite earlier predictions, no obvious candidate has emerged *Latest On Race For C4 Job.Channel 4’s web site has a tongue in cheek feature on the… Continue reading Grade Announcement Delayed
The Scottish ITV broadcaster Grampian has this afternoon announced financial results for the year ended 28 February which show pre-tax profits of £11.82 million, up 24% from last year. The figure received a considerable boost however from the sale of Scot FM to the Independent Radio Group for £4.66m. Turnover was up slightly at £23.558m,… Continue reading Record Results For Grampian
