Channel 5 appears for the first time this week as BARB release the first set of data for the channel. Obviously, the calendar week covered only features the first day of Channel 5 broadcasting; the rest of the data is modeled in order to give figures for the whole week. BARB has identified various ‘teething… Continue reading TV Viewing Summary W/E 30/03/97
For the first time ever, satellite channels are taking more than 40% of viewing time in homes equipped to receive multi-channel television.The figures from BARB for the week ending March 30 1997 record a 41.2% share of viewing for satellite channels in multi-channel homes. Sky Sports was the most watched channel in this category attracting… Continue reading Record Breaking Satellite Viewing
IPC Magazine’s advertisement marketing manager, Lisa Pollard, spoke at the MRG conference, on the subject of evaluating magazine advertising effectiveness. Pollard focused on the need for advertisers to understand exactly what their objectives are – namely to either target short-term impact or to develop long-term awareness or both.Pollard illustrated how the IPC has invested heavily… Continue reading ‘Standing Up To Be Counted’
Subject to shareholder approval, Scottish Television is to rename itself the Scottish Media Group. The new name is intended to reflect the broad range of the company’s interests.
WWAV Rapp Collins has restructured its media department. Diana Rhodes is reported to now be deputy media director, while Joanna Carr is now deputy media director for London.Bruce Webster assistant managing director of AMV’s design division, McBain Noel-Johnson, is joining the Interbrand Group on Monday as a director.In the Press, Simon Mukerjee, group advertising manager… Continue reading Appointments
VNU’s Internet site http://www.vnu.co.uk made history yesterday when it became the first UK site to receive an international ABC audit. ABC measured the site using a globally agreed standard of page impressions, as opposed to page hits.John Barnes, Newmedia publisher at VNU, the finance and business publishers, said: “Hits mean nothing because they measure both… Continue reading VNU First UK Internet Site To Receive ABC Audit
Cadbury is reported to be one of the first sponsors to exploit the ITC’s new Code of Programme Sponsorship *ITC Publishes New Sponsorship Code. The confectioner is adding brand slogans to its Coronation Street sponsorship. Time Out is the first brand sponsorship, airing tonight with the strap-line ‘The better break.’*Subscribers only
ITV has signed a two-year deal with Universal Studios for releases for 1996 and 1997. Films included in the deal are Twister, The Nutty Professor, Dante’s Peak and Liar. The package also includes a back package of films like Back To The Future, Beethoven, Kindergarten Cop and Jaws.This is the first deal between the two… Continue reading ITV Do Universal Deal
BARB announced yesterday its intentions for the improvement of measurements for the 16-24 age group in the Establishment Survey. This follows the recent special analysis by ONS of the 1991 Census which shows (based on data for 15-24 year olds) that the universe figures for the 16-24 age group in the BARB Establishment Survey may… Continue reading BARB Announces Possible Establishment Survey Changes
The Office of Fair Trading has formally agreed to TDI Advertising’s acquisition of Buspak. The deal, which was first proposed in January *TDI Gains Control Of Bus Ads, means that TDI has almost a 100% share of the UK bus advertising market.TDI’s website can be accessed by clicking here.TDI: 0171 482 3000*Subscribers only
