ITV has issued a statement in defence of the criticisms made against it by the ITC in its 1996 Performance Review issued today ITC Questions ITV’s Commitment To Its Licence Terms. After acknowledging the Commission’s praise of the quality of ITV programmes, Network Centre chairman, Leslie Hill, went on to say: “The ITC’s judgment that… Continue reading ITV Respond To ITC Criticisms
The listings asked: ‘Will Derek make it home in time for Mavis’s party?’, and this was enough to rocket The Street in to the number one spot, beginning the week with 16.37 million. The Street had a clear win over the Square, Eastenders peaked at 15.02 million.Moving down to South London, Delboy’s popularity once again… Continue reading TV Viewing Summary W/E 13/04/97
British Telecom and BSkyB are reported to be working on a joint venture to create a £500 million company designed to hasten the market penetration of new digital TV channels. They are forming the Interactive Services Company to subsidise the retail price of set-top boxes. The boxes are likely to be priced at £200, compared… Continue reading BT In Partnership With BSkyB
James Walker, joint managing director, Advanced Techniques Group Worldwide, JWTSo… Project Cosine – this has been all about creating cardinal indices to compare against cost premia in the UK national press market, for the effectiveness of different sizes of advertisements, and then to go on to quantify the impact of colour versus mono, positioning in… Continue reading James Walker – Does Size Matter…And Position, Colour And Content?
WCRS is expected to merge its media department into Mediapolis this summer, according to sources. The move, which has long been rumoured, will take place on July 1st, leaving no media representation at WCRS at all.An official announcement confirming this is believed to be imminent, though both Mediapolis and WCRS were unavailable for comment this… Continue reading WCRS Set To Merge Media Department With Mediapolis
Laser has announced that there will be changes made to the ITV Spring/Summer Schedule 1997 in order to strengthen the weekend performances of some peaktime shows.The Man Who Made Husbands Jealous moves to the Friday 9pm slot to maximise the ABC1 Women audience, with A Touch of Frost scheduled on Saturday nights at 9pm to… Continue reading Changes Made To Strengthen ITV Summer Schedule
A survey, by the Chartered Institute of Marketing, reveals that regardless of the outcome of the election leading marketers are confident of a buoyant 1997.The survey shows that top marketers are planning for over 5.3% volume sales growth for the current year. This positive mood is reflected in the Chartered Institute of Marketing’s Confidence Index,… Continue reading Marketers Confident Of Buoyant 1997
Average weekly cinema admissions showed an increase of 7.28% in March to reach 2.69 million, according to the Cinema Advertising Association. This is the first month of 1997 to show a rise in admissions, with January seeing a fall of 5.6% year on year and February falling by 18.6%. Total admissions in March reached 11.933… Continue reading March Cinema Admissions Show Welcome Rise
Chiltern Radio became the first station in the country to run a bingo ad today after a 30 year long ban was lifted on Friday.The station ran the first ad, in a £4,500 campaign for Top Rank Bingo Club in Luton, at one minute past midnight; 60 seconds after the ban, under the 1968 Gaming… Continue reading Two Little Ducks On The Wireless
TV Times has been appointed the official media partner for the BAFTA Awards. The Awards will take place at London’s Royal Albert Hall on Tuesday April 29.IPC Magazines: 0171 261 6575
