WWAV Rapp Collins has restructured its media department. Diana Rhodes is reported to now be deputy media director, while Joanna Carr is now deputy media director for London.Bruce Webster assistant managing director of AMV’s design division, McBain Noel-Johnson, is joining the Interbrand Group on Monday as a director.In the Press, Simon Mukerjee, group advertising manager… Continue reading Appointments
VNU’s Internet site http://www.vnu.co.uk made history yesterday when it became the first UK site to receive an international ABC audit. ABC measured the site using a globally agreed standard of page impressions, as opposed to page hits.John Barnes, Newmedia publisher at VNU, the finance and business publishers, said: “Hits mean nothing because they measure both… Continue reading VNU First UK Internet Site To Receive ABC Audit
Cadbury is reported to be one of the first sponsors to exploit the ITC’s new Code of Programme Sponsorship *ITC Publishes New Sponsorship Code. The confectioner is adding brand slogans to its Coronation Street sponsorship. Time Out is the first brand sponsorship, airing tonight with the strap-line ‘The better break.’*Subscribers only
ITV has signed a two-year deal with Universal Studios for releases for 1996 and 1997. Films included in the deal are Twister, The Nutty Professor, Dante’s Peak and Liar. The package also includes a back package of films like Back To The Future, Beethoven, Kindergarten Cop and Jaws.This is the first deal between the two… Continue reading ITV Do Universal Deal
The Guardian’s long awaited stand-alone sports section finally appeared in the paper yesterday. The Guardian Sport is a 12 page broadsheet section that will be sold with the paper every Monday. The section is strong on statistics, facts and figures. The features are well written and tell the story. The new section is not brilliant,… Continue reading Changes At The Guardian And The Sunday Times
Channel 5 has said that a deal in which it would secure carriage on major satellite systems is imminent. David Elstein, chief executive of the new channel, said at the weekend that a satellite deal was being negotiated and it would be finalised “within two weeks.” It is also known that C5 is in the… Continue reading Channel 5 Satellite Deal Imminent
ITV launched its Spring Summer schedule today from the Capital Radio Café. The venue was obviously chosen to set the scene for the new, younger-feel third channel. ITV is obviously trying to break into the modern mainstream youth market that Channel 5 has identified. Indeed, ITV’s new schedule shows that ‘Britain’s most popular button’ has… Continue reading ITV Spring Summer Schedule
BARB will be releasing audience figures for Channel 5 tomorrow. The figures represent the audiences for the week ending Sunday 30 March 1997. Therefore, the data will only show audience numbers for the day Channel 5 went on air. These figures will be available in MediaTel’s TV database tomorrow.The BARB figures will measure the number… Continue reading BARB Release Channel 5 Figures Tomorrow
MediaTel adds to its growing web-site when its launches a new extended sponsorship database later today. The database is fully searchable, allowing subscribers to obtain a range of information: TV programmes – sponsors by programme and programme category Sports events – sponsors by event and by sport Broadcast rights to sports events (live coverage and… Continue reading MediaTel’s Sponsorship Database Launches Today
