Newsline will be reporting from tonight’s Media Guardian event. Has Channel 5 Come Alive? is the subject under debate. David Elstein and Dawn Airey will be cross questioned by the industry. A full report will be on Newsline tomorrow morning.Cable and Wireless’s year end figures are due on Wednesday; this will include the results of… Continue reading The Week Ahead
MAGtrack, the media research company, has found that full colour ads are 19% more effective than mono ads. MAGtrack’s research found clearly identifiable patterns in the effectiveness of advertisements in relation to their size and placement within publications.60% of respondents recall seeing DPSs, compared to 45% for single pages. Full colour ads averaged a 47%… Continue reading Colour Outdoes Mono
Agency estimates put terrestrial TV revenue for March at £192.070m, which is an increase of 5.83% on the previous year. Of this, ITV brought in £148.070m and Channel 4 £44m. Impacts for March all showed year on year falls in impacts, with Housewives/Children dropping by 12.9% to 5,504. Women showed the next biggest fall with… Continue reading TV Round-Up – March
The Radio Authority is inviting comments from interested parties on the public interest considerations which apply in regards to First Oxfordshire Radio Company Ltd’s proposed acquisition of Mix 96 .First Oxfordshire Radio owns Fox FM which broadcasts in Oxford and Banbury. Mix 96, also broadcasts on FM, is currently owned by Bucks Broadcasting Ltd and… Continue reading Radio Mix Up
European digital television service providers will share an $11 billion market by 2002 according to a new report from strategic business analysts Datamonitor. This coincides with news of BSkyB’s joint digital venture with BT (see yesterday’s Newsline).The report suggests that there will be almost 20 million digital TV households in Europe by 2002, compared with… Continue reading Euro Digital TV Set To Become Billion Dollar Industry
Last night’s Guardian Media debate put the big wigs at Channel 5 on the spot. A panel of high profile media experts slowly and painfully took the new channel apart. But, David Elstein, chief executive of 5 and Dawn Airey, director of programmes, fought their corner well and emerged from the verbal battle smiling and… Continue reading 5 Under Fire
http://www.bravo.co.ukThe Bravo Channel site is designed along the same lines as the cult TV channel; the devilish gates on the home page advise all who enter to abandon hope. The overall design is very impressive and it helps to draw attention away from the lack of information available on the Web pages.Although, there are many… Continue reading Web Site Of The Week – Bravo
Chris Smith, the National Heritage Secretary, has indicated that he would consider lifting the ban on BT broadcasting TV programmes across its telephone network. In an interview given to the Independent Mr Smith apparently said that he would allow BT to compete with cable companies if the telecoms company pledged to connect schools, hospitals and… Continue reading Labour May Lift Ban On BT TV
