The 1997 Banner Survey was published yesterday. This annual study published by the IT marketing services company Banner & Co, analyses the purchasing and readership habits of computer decision-makers in all types of businesses.Many IT insiders were surprised to discover that only 39% of all the UK’s small companies have a computer, there has been… Continue reading The 1997 Banner Survey
The Regional Press Club, a voluntary body dedicated to supporting and promoting regional press interests, has appointed Cathy Richards, regional media director of Zenith as its first female chairman. She takes over from Roy Jeans, managing director of Amra Ltd, and will serve for 2 years.Richards commented: “My plan for the coming years is simply… Continue reading First Female Chair
The new Minister for Consumer Affairs, Nigel Griffiths MP, saw officials of the Advertising Association within a week of being appointed. The wide-ranging discussion broached a number of subjects, although the performance of advertising self-regulation was agreed to be the key issue.
The UK Government has announced that it will ban tobacco advertising, and will explore other measures to augment the ban with the objective of reducing tobacco consumption in the UK. It will do so after a white paper consultation process and after examining the results of a forthcoming seminar of British and international experts in… Continue reading UK: Government Announces Ad Ban
Body Shop is considering a number of new promotional options with Drum PHD. One of the topics under discussion is advertising supplied TV programming.If this idea was to bear fruit, the current ITC rules would prevent the retailer from producing a programme about the cosmetics and beauty business. Although, Body Shop may be able to… Continue reading Body Shop Considers TV Venture
Prince Alwaleed Bin Talal has bought a £17m stake in the global advertising group Cordiant. This represents a 3% stake in the company which is soon to be demerged. The Prince is reported to have said that he thought “the Cordiant management has done a very good job so far to improve the performance of… Continue reading Saudi Prince Buys Cordiant Stakes
Last night’s Guardian Media debate put the big wigs at Channel 5 on the spot. A panel of high profile media experts slowly and painfully took the new channel apart.Speaking on behalf of the advertisers, Tessa Alps, executive chairman of Drum PHD, said that she and her colleagues were, in a way, bound to love… Continue reading 5 Under Fire
Capital Radio plc has reshuffled its executive management structure.Richard Eyre, previously managing director, is now chief executive, David Mansfield moves from group commercial director to group managing director and Paul Davies, formerly managing director of media sales and marketing, is now commercial director.Capital Radio: 0171 766 6000
The ITC has published its third quarterly report on TV audience share figuresThere is very little change during this period, BBC1 is down 0.3% quarter-on-quarter to 32.2%, BBC2 is up 0.2% to 11.7%, Channel 4 is up 0.1% to 10.3% and total ITV is down 0.4% to 34.6%. Total non-terrestrial is up from 9.7% to… Continue reading TV Audience Share Figures
Visa International is sponsoring Directions, the daily travel programme on EBN, the cable and satellite business channel.The Visa brand name will feature on the programme credits and on the EBN website.EBN: 0171 653 9345
