Delegates at the MRG Conference were presented with a “Hot Off the Press” insight into some innovative media research.Fran Cassidy, marketing director at Carlton TV and her colleague Catherine Davie, head of marketing research, told how Carlton have adapted the “Needs States” theory to television viewing to cleverly schedule programmes to suit viewer’s moods during… Continue reading “Hot Off The Press” Research – MRG Conference Special
Report
The European Commission hosted a conference on 7/9 April in Bonn, part of a project launched by the G7 Ministerial Conference on the Global Information Society in February 1995 in Brussels. The Bonn conference was held to discuss the development of a global business information network and electronic commerce for small and medium enterprises (SMEs).… Continue reading EU: SME Conference
David Brennan, vice president of research at Flextech, spoke about digital TV and said that there was a general feeling of “so what?” among the public and the industry. Despite this, together with a general fear of new technology, he predicted that there would be a take-up of 5 million households by 2003.Brennan also predicted… Continue reading MRG Conference Report – Second Day
On 16 April the Conciliation Committee achieved a compromise on the amendments proposed by the European Parliament in its second reading of the Television Without Frontiers (TWF) Directive (89/552). The most significant referred to two key topics: the requirement for public broadcasters in the EU to guarantee access to the public to major sports events;… Continue reading EU: Compromise on TWF Directive
A new control authority has been born: the Broadcasting Standards Commission will replace the Broadcasting Standards Council and the Broadcasting Complaints Commission, and will encompass both those bodies’ functions. The BSC is required to produce a code of good practice on fairness and privacy; it will publish regular monthly reports of decisions on complaints from… Continue reading UK: New body emerges
Quality Market Among the quality titles the Sunday Telegraph continues to perform well and in the period October ’96-March ’97, it showed the largest year on year increase at 30.15% to 863,147 copies sold. Its sister daily paper also had a good growth in sales, with an increase of almost 7% to 1.117 million. The… Continue reading National Press Round-Up – March ABCs
Anheuser-Busch and Miller Brewing – America’s two biggest brewers – have denied that they are running advertising campaigns deliberately aimed at encouraging under-age drinking of their products. The Federal Trade Commission (FTC) had contacted the brewers concerning their advertising on MTV. Anheuser-Busch stated that it had supplied data concerning its media-buying practices to the FTC;… Continue reading US: Brewers deny targeting youth
The UK Radio Authority has published a new version of its advertising and sponsorship code: among the important changes are the granting of permission to newsreaders to voice commercials; the tightening of advertising bans on offensive weapons; and clarification of the rules concerning the promotion of alcohol. The Authority has also introduced clearer rules on… Continue reading UK: Radio Authority code
The European Parliament’s Environment Committee has appointed Horst Schnellhardt, a German Christian Democrat, as General Rapporteur for the labelling, presentation and advertising of foodstuffs. The Commission Directive was referred to the European Parliament in February this year. No timetable has yet been set but it is understood that the first discussions in committee will occur… Continue reading EU: New Rapporteur Appointed
On 16 April Mario Monti – the Internal Market Commissioner – and Martin Bangemann – the Industry Commissioner – jointly presented a Communication to the European Parliament and Council, promoting the development of a single market in electronic commerce. The Communication is intended to generate debate concerning electronic commerce and to promote the application of… Continue reading EU: Communication On Electronic Commerce
