The University of Ulster will be carrying out the first ever Cross-Media Survey for Northern Ireland.This survey aims to provide a comprehensive analysis of the nature of the media audience in Northern Ireland. In taking a demographically-representative sample of 400, and documenting their entire range of media consumption, the Northern Ireland Cross-Media Survey aims to… Continue reading Media Survey For Northern Ireland
It is reported that three senior media executives are planning to launch a media consultancy firm in the near future. Derek Morris, joint managing director of BMP Optimum, Andy Tilley, MD of Zenith and Ivan Pollard of Weiden and Kennedy Amsterdam, are all believed to be putting personal finances into the venture which is as… Continue reading Media Consultancy To Launch
The Indian government law has approved a new, comprehensive broadcasting law. The law will set up an independent radio authority and make licences mandatory for all radio and television service providers. The proposed legislation will also grant autonomy to the country’s state-run media. Control over the media has been a contentious issue in India for… Continue reading IND: New Broadcasting Law
Reports are emerging that the French government may be prepared to come to a compromise arrangement concerning its blanket ban on alcohol advertising (the so-called Loi Evin). The move has been prompted by an urgent need to placate major international advertisers such as the US brewer Anheuser-Busch, which has signed a $17.3 million contract with… Continue reading FR: Loi Evin To Be Amended – Briefly
Marketing Week chose a typically unusual venue for its Marketing to the Pink Economy conference; Bass’s new gay bar in the heart of Soho, The Rupert Street Bar.Teddy Witherington, festival and commercial director, the Pride Production Company and Kim Watson, marketing director, Millivres, kick-started the day’s proceedings. They began by looking at how big the… Continue reading Marketing To The Pink Pound
On 25 April a bill aimed at severely restricting the advertising of tobacco products, curtailing the sponsorship of sporting and cultural events, and banning vending machine sales of tobacco products, became law just days before the Canadian Parliament was dissolved and a general election called.
The German Bundesrat or federal Parliament has voted against a proposed total ban on all cigarette advertising, against the demand for such a ban by two Bundesrat committees. The vote follows a similar stance by the Bundesrat adopted in 1989, 1991 and 1993, when it voted against proposals to ban all tobacco advertising throughout the… Continue reading DE: Parliament Votes Against Total Ad Ban
The Media Research Group’s 1997/98 committee has had its first meeting and all the various responsibilities have been assigned.Chair – Belinda Beeftink, Telmar CommunicationsMembership Secretary – Nick Hiddleston, Universal McCannTreasurer – Richard Bedwell, RSL MediaEvening Meetings – Denise Gardiner, Leo BurnettEducation – Rosemary Taylor, Rosemary Taylor & Assoc.Publicity – Peter Bowman, WCRSSocial Events – Sofie… Continue reading MRG Committee News
An analysis of the latest available Party Election Broadcast audience figures by CIA Medianetwork has shown a slump in viewing compared to the last election.The figures reveal that viewing to the Conservative, Labour and Liberal Democrat broadcasts fell by 4.3 million, 4.5 million and 3 million adults respectively compared to the comparable election week in… Continue reading Survey Shows Drop In Election Broadcast Viewing
In the US various city authorities are taking independent action to ban outdoor tobacco advertising. The Supreme Court has granted permission for the state of Baltimore to ban tobacco outdoor advertising near places where children gather; New York City has introduced legislation banning cigarette and smokeless tobacco advertising and promotion within 1,000 feet of playgrounds,… Continue reading US: Cities Begin To Ban Advertising
