Impact Planning (UK) has created a method whereby media planners can create their schedules for TV commercials over the Internet.The Media Optimiser programme is coded with a specific commercial’s response function and requires either that the Impact and Retention response rates have been derived for the specific commercial via an Impact Adtrack study or any… Continue reading Media Planning Possible Over The Web
MTV has signed three sponsorship deals worth over £2.5 million. The MTV Movie Awards are being sponsored by Pentax in a £500,000 deal. Durex is paying over £1 million to supportMTV Live, a new live music show. While, Suzuki and Fila are jointly-sponsoring MTV’s Top 100 Countdown Weekends in a deal worth over £500,000.MTV: 0171… Continue reading MTV Sponsorship Deals Worth Millions
BPA, the media auditing company, will be releasing an audited figure for the number of visitors to EMAP’s EMAP.com Internet site. A spokesman for BPA told Newsline that the audit was being printed at the moment and would probably be released on Monday. An audit for the Capital Radio website is also near to completion.BPA:… Continue reading EMAP Site Set For Audit
The latest JNLR/MRBI interim report published this week shows that more than half of Ireland’s listeners tune into an independent local radio station each weekday. It revelas that nationwide 52% of listeners tune into an independent station, compared to 36% for RTE Radio 1 and 30% for 2FM.…Nine 7 Eleven FM, the community radio station… Continue reading Irish Survey Reveals 52% Of Listeners Tune Into ILRs
David Brennan, VP research, Flextech TelevisionI’m glad Hugh took on the job of explaining the technology behind digital, because I’m not sure I could have done it. What I can do is talk about what all this technology might mean for the broadcasters and – even more importantly – the viewer.I thought I’d hide my… Continue reading David Brennan – ‘Digital, Schmigital’
Martin Vernon has accepted the job of ad sales director at EBN, the cable and satellite business channel. Vernon, currently director of Business Enterprises at the Mirror Group, starts his new job in the next few weeks.Universal McCann has had its group planning director poached by Coca Cole UK. Kester Fielding, who worked on the… Continue reading Moving On
The new title planned by Attic Futura and North South *(Newsline 31/01/97) will be called B and is set for a May 7 launch.The monthly title will have a cover-price of £1.80 and is aimed at young women aged 16-24 who are growing out of Attic’s highly successful Sugar.* Subscribers onlyAttic Futura: 0171 636 5095
The Sunday Business has admitted that it must raise its profile among businessmen if it is to succeed in the future. Julia Hutchison, general manger of the newspaper which celebrates its first birthday on 27 April, said: “This year’s focus will be on raising awareness of the newspaper amongst the business community. This is a… Continue reading Sunday Business ‘Must Raise Awareness’
The ITC Programme Complaints and Interventions Report for March 1997 was published today.CNN’s American Edition, made for the UK market, was found to breach the Sponsorship Code. The programme was sponsored by American Airlines and the Code states that news-based programmes must not be sponsored. The sponsorship credits were removed following the ITC’s intervention.Channel 4’s… Continue reading CNN Clashes With ITC
In an interview with Newsline, Leslie Hill, chairman of the ITV Network Centre, was quick to defend ITV against the criticisms thrown at it by the ITC this week (see Newsline). Hill pointed out that the ITC praised much of the work broadcast by the ITV last year. “I strongly dispute the ITC’s claim that… Continue reading Interview: ITV Chairman Speaks-Out On ITC
