Graham Hinton, chairman of Bates Dorland, has been elected as the new president of the IPA. He takes over from John Bartle, joint chief executive of Bartle Bogle and Hegarty.In his inaugural speech to the IPA, Hinton said that he was setting out to regain the strategic pound for advertising agencies through training, effectiveness and… Continue reading New President For The IPA
Highlife, British Airways’ customer magazine produced by Premier Magazines, may become a paid-for title. The airline and the publishers are currently considering launching the Highlife as a paid for news-stand title. This idea is still very much its early stages, but if it becomes reality it would represent a radical step for contract publishing.The magazine,… Continue reading Highlife May Land A Cover Price
The ITC has received 52 complaints to date about the coverage of Formula One motor racing on ITV. The complaints all centre around ad breaks during the race broadcast.However, the ITC are unlikely to take any action, because advertising is an excepted feature of independent television broadcasting.ITC: 0171 255 3000
BBC Magazines’ has turned its Match Of The Day magazine from a weekly into a monthly. The new look magazine now has a bigger, glossier format. The first two issues will be bi-monthly. Match Of The Day goes monthly from August.The BBC has set a sales target of 65,000 for the magazine that has a… Continue reading Match Of The Day Goes Monthly
Channel 5 appears for the first time this week as BARB release the first set of data for the channel. Obviously, the calendar week covered only features the first day of Channel 5 broadcasting; the rest of the data is modeled in order to give figures for the whole week. BARB has identified various ‘teething… Continue reading TV Viewing Summary W/E 30/03/97
For the first time ever, satellite channels are taking more than 40% of viewing time in homes equipped to receive multi-channel television.The figures from BARB for the week ending March 30 1997 record a 41.2% share of viewing for satellite channels in multi-channel homes. Sky Sports was the most watched channel in this category attracting… Continue reading Record Breaking Satellite Viewing
IPC Magazine’s advertisement marketing manager, Lisa Pollard, spoke at the MRG conference, on the subject of evaluating magazine advertising effectiveness. Pollard focused on the need for advertisers to understand exactly what their objectives are – namely to either target short-term impact or to develop long-term awareness or both.Pollard illustrated how the IPC has invested heavily… Continue reading ‘Standing Up To Be Counted’
Subject to shareholder approval, Scottish Television is to rename itself the Scottish Media Group. The new name is intended to reflect the broad range of the company’s interests.
The latest ABC figures reveal that, for the period October 1996 – March 1997, The News of the World was the highest selling newspaper, selling 4,537,641 copies. In the daily market, The Sun remains the most popular title, selling 3,962,745 copies. Nevertheless, both these titles saw their circulations fall during this time by between 2… Continue reading National Newspaper March ABCs – Summary
Martin Sorrell, chief executive of the WPP Group, opened this years MRG conference with a keynote speech focusing on how clients perceive media research.Sorrell said that while research had progressed from a ‘one man and his dog’ situation a few years ago to a major business operation today, the business of advertising agencies was being… Continue reading MRG Conference Dublin 1997 – Opening Speech
