More Industry News articles
NRS figures for August ’96 to January ’97 reveal a disastrous month for the Express On Sunday, which fell 27.3% year on year to 2.935 million. This is the lowest ever NRS for the title. The Times had the largest increase in readership overall in January, increasing 14.33% to 1.883 million, while the Sunday Telegraph… Continue reading National Newspaper NRS – January
ADHunter, an online classified-ad database set up by seven of the largest regional press publishers in the UK, is set for a March 24 launch.ADHunter has been set up by Trinity International, Northcliffe, United Provincial Newspapers, Newsquest, Johnston Press, Bristol United Press and the Manchester Evening News to create a “comprehensive and user friendly classified-ad… Continue reading ADHunter Set For Launch
Global advertising group Cordiant has rescheduled the release of its 1996 financial results. The figures were due to be announced today but the company said they had been delayed until next week, probably Wednesday. A spokeswoman for the company would be no more specific than saying the delay was due to “internal problems”.Cordiant: 0171 436… Continue reading Cordiant Results Delayed
The Daily Mail and Mail On Sunday are now offering readers in the North the chance to subscribe to the titles for £1.50 a week; half the normal cover-price. Readers have the option of signing up for 12, 24, 36 or 52 weeks.Mail-shots promoting the scheme were sent out to non-Mail readers in the Granada,… Continue reading Mail Offers Subscriptions
AMV BBDO’s advertisement for Alka Seltzer drew 40 complaints in January from viewers concerned that its reference to cannibalism was in bad taste. The ad featured two shipwrecked men in a lifeboat and ended with only one man in the boat and the voice-over: “Alka Seltzer – when you’ve eaten something you shouldn’t have.” The… Continue reading Alka Seltzer Ad Draws Complaints
The UK’s first nationally recognised Institute of Professional Sales will launch on Friday. This signals an important shift in business attitudes towards sales people. According to the Institute’s chief executive, John Mayfield: “We have finally attributing ‘professional’ status to a sector, which has historically, been considered the poor relation of marketing.”A number of companies, including… Continue reading Institute For Sales
The real upset in this week’s ratings has to be Emmerdale‘s triumphant victory over Eastenders on Thursday. A special one hour episode of the country soap placed it in direct combat with the residents of Albert Square and it would seem that as far as the viewing nation is concerned there was no contest: audience… Continue reading TV Viewing Summary W/E 23/02/97
Datamonitor, the research analysts, predict that IT budgets for media companies will grow significantly between now and the year 2001. This budget expansion will be largely fueled by the need to adopt, or up-date, new digital systems.Datamonitor predict that growth in digital systems will result in £448 million expenditure on hardware and packaged software within… Continue reading IT Budgets On The Up