Future Publishing is planning to add a new title to the music magazine sector; The Band will be targeting at musicians who want to form a band, play live and record their own music. It aims to offer readers an in-depth analysis of the music business; offering advice on how to record masters right through… Continue reading The Band Of The Future
H. Bauer has closed its troubled weekly celebrity gossip title Enjoy! .The title, which launched last September, was given a facelift in January *Enjoy! The Change, but the new look failed to turnaround the falling readership. Although no official audits were conducted on sales, estimates put circulation at between 130,000 to 200,000 a week. In… Continue reading No More Joy For Bauer
The Box is the new television magazine aimed at 25-44 year old ABC1 men. The title hit the news-stands yesterday with a first-issue cover-price of £1, it is normally priced at £1.95.The Box is a good read but, the test will be to see if people are willing to spend money on a feature-based TV… Continue reading First Issue Review – The Box
Following the sale of Westcountry Television to Carlton Communications in November *Carlton Move Set To Provoke Bids, TSMS will hand over the company’s sales operation to Carlton UK Sales in June. When the move is complete, Carlton will control 10% of total TV viewing and 29% of ITV viewing.* Subscribers onlyCarlton Communications: 0171 499 8050
Amra Ltd has won the first regional consumer advertising campaign from the Scotch Quality Beef & Lamb Association. The account is worth around £100,000 and will run in 21 key regional newspapers; previously the organisation had only advertised in the trade press.Roy Jeans, managing director of Amra said: “The positive response fully justifies the creation… Continue reading Amra Gets Beefed Up
Formula One coverage is set to switch from BBC to ITV for the start of the motor-racing season and Grand Prix fans are worried that the commercial broadcaster will not reach the high standards set by the BBC.A report by CIA MediaLab found that 45% of motor-racing fans between the ages of 15 and 34,… Continue reading Motor-Racing Fans Remain Loyal To The Beeb
The fourth quarter of 1996 saw the cable TV penetration rate reach 22.4%, the highest level for four years, according to new ITC statistics. This is an increase of 1.2% points on the third quarter and 0.4% points year on year. Overall in the last quarter 257,392 new subscribers signed up for cable services.Cable TV… Continue reading Cable Penetration Reaches Highest Level For 4 Years
It is reported that Channel 5 will be able to reach a greater proportion of the UK audience faster than was originally anticipated.The government gave permission last year for Channel 5 to use extra frequencies for the next five years; enabling it to reach an extra 3 million viewers *Channel 5 Could Reach More Homes.… Continue reading Channel 5 Gets Bonus Viewers
