Formula One coverage is set to switch from BBC to ITV for the start of the motor-racing season and Grand Prix fans are worried that the commercial broadcaster will not reach the high standards set by the BBC.A report by CIA MediaLab found that 45% of motor-racing fans between the ages of 15 and 34,… Continue reading Motor-Racing Fans Remain Loyal To The Beeb
The fourth quarter of 1996 saw the cable TV penetration rate reach 22.4%, the highest level for four years, according to new ITC statistics. This is an increase of 1.2% points on the third quarter and 0.4% points year on year. Overall in the last quarter 257,392 new subscribers signed up for cable services.Cable TV… Continue reading Cable Penetration Reaches Highest Level For 4 Years
It is reported that Channel 5 will be able to reach a greater proportion of the UK audience faster than was originally anticipated.The government gave permission last year for Channel 5 to use extra frequencies for the next five years; enabling it to reach an extra 3 million viewers *Channel 5 Could Reach More Homes.… Continue reading Channel 5 Gets Bonus Viewers
N64 Magazine, the latest addition to Future Publishing’s computing portfolio, is to launch on March 27.The launch has been timed to coincide with the UK release of Nintendo 64; N64 aims to provide readers with an authoritative and enthusiastic guide to the new games console.Publisher, Chris Power, commented: “We have assembled a hand-picked team of… Continue reading N64 Hits The Stores
IPC Magazines SouthBank Group has appointed Jean Egbunike as senior marketing manager on Essentials and Family Circle magazines. She joins the marketing and promotions team from the Weekend Telegraph, where she worked as promotions manager/editor in Young Telegraph.IPC: 0171 261 6575
Radio group CLT, which has been deliberating over the future of its local commercial stations, has come up with three possible plans of action: to join all of its local radio stakes to form a new radio company with new partners; to sell over the next twelve months all of its stakes; or to maintain… Continue reading CLT Considers Its Radio Options
