The Mirror Group has announced financial results for 1996 which show that pre-tax profits have risen to £82.2 million against £77.1 million the previous year. Turnover was up 7% to £537.7m.Within its newspaper division there was a 6.7% rise in advertising revenues and losses from the 46%-owned Independent were reduced by 43%. Losses at L!ve… Continue reading Strong Results For Mirror Group
A report carried out by Willott Kingston Smith has found that British agencies are making profits that for the first time exceed those of pre-recession 1985.All sectors of the industry showed increased income, but the fastest growing areas were found to be direct marketing and sales promotion and public relations. The design sector continues to… Continue reading More Good News For Agencies
ITV sales houses Laser and TSMS have agreed to consider carrying extra advertising minutage on the stations they represent, according to Campaign.The move was apparently prompted by Proctor and Gamble calling for more minutage at last week’s ISBA policy conference. Carlton UK Sales has said that although it rejects the principle of more minutage in… Continue reading Sales Houses To Consider Extra Minutage
The Electronic Telegraph is now selling advertising for other web-sites. Chelsea Football Club is reported to be the first client of the newly established new-media sales house.The Electronic Telegraph’s sales team has been expanded to cope with the new business.The Electronic Telegraph: 0171 538 5000
Big names and bright stars form part of BBC TV’s £255 million Spring and Summer package. Auntie has fifteen brand new entertainment shows and nine new dramas lined-up for transmission.Drama addicts will be spoilt for choice, with both Channel 4 and the BBC promising a bag of goodies in this genre. Channel 4 lifted the… Continue reading The BBC Unveils Its Spring Schedule
Leopard, the Dockland’s based ad agency, has relaunched as Warman & Bannister. The new outfit, named to reflect the ownership of Roy Warman and Terry Bannister, has run ads with the tag-line “Leopard Killed In Docklands. We Name The Guilty Men.” The agency will continue to be based in Docklands.Warman & Bannister: 0171 512 1000
Nissan is to sponsor Channel 5’s coverage of the England v Poland football match on 31 May as well as the preceding England v Argentina rugby union clash. It is reported that the deal is worth in the region of £100,000.Channel 5: 0171 497 5225
There are substantial differences in the degree to which countries are preparing themselves for the new media age, according to FutureTrack – Europe, a major new study conducted in eleven European countries by the Euroquest partnership. Certain countries and regions show themselves to be very quick on the uptake of new media technologies – Scandinavia,… Continue reading Differences Revealed In Europe’s New Media Uptake
Cordiant, one of the world’s largest global advertising groups and owner of Saatchi & Saatchi, today announced that for the year ending 31 December 1996 it made a pre-tax profit of £41.8 million, compared to a loss of £22.6m for 1995. Revenue was down from £761.1m to £754.9m, though excluding the impact of exchange movements… Continue reading Cordiant Profit Turnaround
GMTV and IPC Magazines have today announced that they are to launch a joint venture magazine at the end of April.GMTV Magazine will be a monthly glossy containing detailed information on programme items covered on GMTV as well as a strong mix of health, cooking and celebrity articles. Aimed at the station’s core audience, C2DE… Continue reading GMTV And IPC Join To Launch Magazine
