By the usual industry measures, Zenith Media has calculated that advertisers spent $24 billion on European TV last year, of this figure, $21 billion is thought to have been received by broadcasters. This represents 30% of total display media ad spend, a share that is slowly rising.By 2006 Zenith predict that 98% of European homes… Continue reading The Billion Dollar Answer
Europe’s only dedicated food channel, Carlton Food Network , has signed a £100,000 sponsorship package with Neff, the kitchen appliance manufacturers.Neff will become CFN’s official kitchen equipment supplier. The promotion package also includes on-air advertising and promotions, and dedicated Neff teletext pages.Carlton: 0171 432 9000
ITV has announced its proposals to broadcast the first ever televised debate between the Tory and Labour leaders.Its plan allows for two 90 minute debates in front of an invited audience, allowing time for at least four major issues to be addressed in some detail. Each programme would see John Major and Tony Blair going… Continue reading ITV Announces Plans For Leadership Debate
It is rumoured that Leagas Delaney is planning to cut its ties with its parent company, Abbott Mead Vickers Group. A management consultant is reported to have been called in to value the business for a buy-out.Leagas Delaney has experienced a conflict of interest with AMV and this is likely to have influenced this decision.… Continue reading Leagas Delaney Want Out
Carlton Communications acquired Cinema Media last July *Carlton Invests In Cinema Media and has now decided to rename the new division Carlton Screen Advertising. It was decided that the company would benefit from being branded under the same umbrella as its parent company.* Subscribers onlyCarlton Screen Advertising: 0171 439 9531
The February Retail Price Index was announced this morning as 155.0, an increase of 0.4% on January and a rise of 2.7% on February 1996.For RPI trends subscribers can access MediaTel’s Encyclomedia section in Talking Windows.
Future Publishing has announced that it is relaunching Mountain Bike Pro for the second time. The title was wheeled out of its bike shed for the first time back in 1993 *Future Bike Title, it returned for an overhaul at the beginning of last year and now its latest relaunch has been set for April.… Continue reading Another False Start For Mountain Bike Pro
The magic of Alton Towers is supposed to have arrived on the Net. The Alton Towers site can be found at http://www.alton-towers.co.uk/opening.html, but unfortunately the magic must have fizzled out on route.Holiday brochures on Alton Towers are far more exciting to look at than this site. It is primarily text-based, the pictures that are available… Continue reading Web Site Of The Week – Alton Towers
Cable & Wireless, the recently merged cable giant * Cable Companies Merge, has announced the appointment of Ruth Blakemore as marketing director.She is currently marketing director of Bell Cablemedia and was previously new business director at DMB&B/IMP. Blakemore also set up her own marketing agency, Fusion Marketing.Her appointment coincides with that of Philip Langsdale as… Continue reading C&W Appoint Marketing Director
Advertising Works 9, the latest in the IPA Advertising Works series, is available from the IPA priced £48.A separate training manual and video, based on the 1996 winners and targeted at the academic community, are also now available from the Institute.IPA: 0171 235 7020
