Xfm, the new London alternative radio station, has appointed a sales director and a sponsorship & promotions manager, forming the beginnings of an in-house sales team.Martin Ball will join as sales director from London News Radio where he has held the same position for two years and Chris Parry, who has been working at Xfm… Continue reading Xfm Makes Sales Appointments
Following the sale of Westcountry Television to Carlton Communications in November *Carlton Move Set To Provoke Bids, TSMS will hand over the company’s sales operation to Carlton UK Sales in June. When the move is complete, Carlton will control 10% of total TV viewing and 29% of ITV viewing.* Subscribers onlyCarlton Communications: 0171 499 8050
Amra Ltd has won the first regional consumer advertising campaign from the Scotch Quality Beef & Lamb Association. The account is worth around £100,000 and will run in 21 key regional newspapers; previously the organisation had only advertised in the trade press.Roy Jeans, managing director of Amra said: “The positive response fully justifies the creation… Continue reading Amra Gets Beefed Up
Formula One coverage is set to switch from BBC to ITV for the start of the motor-racing season and Grand Prix fans are worried that the commercial broadcaster will not reach the high standards set by the BBC.A report by CIA MediaLab found that 45% of motor-racing fans between the ages of 15 and 34,… Continue reading Motor-Racing Fans Remain Loyal To The Beeb
The fourth quarter of 1996 saw the cable TV penetration rate reach 22.4%, the highest level for four years, according to new ITC statistics. This is an increase of 1.2% points on the third quarter and 0.4% points year on year. Overall in the last quarter 257,392 new subscribers signed up for cable services.Cable TV… Continue reading Cable Penetration Reaches Highest Level For 4 Years
Global advertising group Cordiant has rescheduled the release of its 1996 financial results. The figures were due to be announced today but the company said they had been delayed until next week, probably Wednesday. A spokeswoman for the company would be no more specific than saying the delay was due to “internal problems”.Cordiant: 0171 436… Continue reading Cordiant Results Delayed
The Daily Mail and Mail On Sunday are now offering readers in the North the chance to subscribe to the titles for £1.50 a week; half the normal cover-price. Readers have the option of signing up for 12, 24, 36 or 52 weeks.Mail-shots promoting the scheme were sent out to non-Mail readers in the Granada,… Continue reading Mail Offers Subscriptions
AMV BBDO’s advertisement for Alka Seltzer drew 40 complaints in January from viewers concerned that its reference to cannibalism was in bad taste. The ad featured two shipwrecked men in a lifeboat and ended with only one man in the boat and the voice-over: “Alka Seltzer – when you’ve eaten something you shouldn’t have.” The… Continue reading Alka Seltzer Ad Draws Complaints
