The UK’s first nationally recognised Institute of Professional Sales will launch on Friday. This signals an important shift in business attitudes towards sales people. According to the Institute’s chief executive, John Mayfield: “We have finally attributing ‘professional’ status to a sector, which has historically, been considered the poor relation of marketing.”A number of companies, including… Continue reading Institute For Sales
The real upset in this week’s ratings has to be Emmerdale‘s triumphant victory over Eastenders on Thursday. A special one hour episode of the country soap placed it in direct combat with the residents of Albert Square and it would seem that as far as the viewing nation is concerned there was no contest: audience… Continue reading TV Viewing Summary W/E 23/02/97
Datamonitor, the research analysts, predict that IT budgets for media companies will grow significantly between now and the year 2001. This budget expansion will be largely fueled by the need to adopt, or up-date, new digital systems.Datamonitor predict that growth in digital systems will result in £448 million expenditure on hardware and packaged software within… Continue reading IT Budgets On The Up
The Department of National Heritage has announced a new National Lottery film franchise scheme which will bring new investment of over £150 million in British films over the next six years. This is in addition to the £81m already awarded to film and cinema projects by the Lottery.Virginia Bottomley, the National Heritage Secretary, said: “It… Continue reading Film Industry To Receive £150m
The April issue of .net magazine will have the political spectrum covered; there will be a special election feature and a choice of two covers – one red and one blue. The two main party leaders, Blair and Major, will be the cover stars.This gimmick is expected to attract more readers and point Internet users… Continue reading .net Gets Political
It is often assumed that most young people are not regular newspaper readers. However, a recent survey conducted by Mori and City University and reported in yesterday’s Guardian has found little to support this myth.Two out of three of the British public read a national daily on a regular basis. The survey used a sample… Continue reading Youth Support The Press
NRS figures for August ’96 to January ’97 reveal a disastrous month for the Express On Sunday, which fell 27.3% year on year to 2.935 million. This is the lowest ever NRS for the title. The Times had the largest increase in readership overall in January, increasing 14.33% to 1.883 million, while the Sunday Telegraph… Continue reading National Newspaper NRS – January
ADHunter, an online classified-ad database set up by seven of the largest regional press publishers in the UK, is set for a March 24 launch.ADHunter has been set up by Trinity International, Northcliffe, United Provincial Newspapers, Newsquest, Johnston Press, Bristol United Press and the Manchester Evening News to create a “comprehensive and user friendly classified-ad… Continue reading ADHunter Set For Launch
Future Publishing has now confirmed that it is launching a TV magazine for TV addicts *TV Listings Guides Set To Multiply.Cult TV will launch in June. The monthly entertainment title promises to provide features, reviews, star interviews and quirky facts and figures on all those all-time favourite series. Publisher, Stuart Anderton commented: “Cult TV will… Continue reading TV Cult Launching
The number of children aged between 2 and 17 surfing the Internet has doubled in the past twelve months to 4 million, according to a survey carried out by Jupiter Communications and reported in New Media Age.The survey concludes that the “Kids Online” market is about to become commercially viable with users growing five fold… Continue reading Online Kids Double In Twelve Months
