Richard Branson has made a £150 million bid for Britain’s biggest cinema chain, MGM. Carlton Communications, Sony, Rank Organisation and American property group Craig have also put in bids.
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Maurice Saatchi’s New Saatchi Agency is expected to announce an alliance with an international advertising network, which would allow it to pitch for global accounts such as British Airways. The industry favourite for the alliance is Publicis but several US networks have also been linked to the new agency.The New Saatchi Agency is also hoping… Continue reading International Alliance For New Saatchi
The Daily Express has outlined its reasons for not taking part in the current newspaper price war in Research Express, the research department’s newsletter. The effects of the price war include, it says, “considerable confusion among readers. It has eroded reader loyalty, creating an auction-like environment in which it is often the lowest price which… Continue reading Newspaper Price War – Express Reasons
The Judges Gold Award at the 1995 IPA Business to Business Advertising awards this year went to Saatchis origami campaign for Hewlett Packard. The campaign also won the best campaign award in the international media category. The awards were sponsored by The Daily Telegraph and Reed Publishing.There were 70 entries from 30 agencies for the… Continue reading Saatchi & Saatchi Success At IPA Awards
The ITC has announced that Channel 5’s coverage should be 66% of the UK population. International clearances for transmissions have been agreed for most of the Channel 5 plan.When the ITC invited applications for the licence, in November, it was on the basis that C5 would reach approximately 70% of the UK population. At that… Continue reading Channel 5 To Reach 66% Of Population
TeleWest Communications, owned by TeleCommunications, the largest cable operator in the US, announced results for last year. Net losses almost doubled to £65.1 million. The deficit however, was in line with expectations and both revenues and subscriber numbers improved in 1994.Alan Michels, chief executive said television subscribers in owned and operated franchises had risen 50%… Continue reading Telewest Subscribers Up 50%
Star Radio, Rupert Murdoch’s Aisian satellite radio service will begin broadcasting on March 30.
The combined ITV/C4 revenue for February, based on agency estimates, came in at £149.96 million, an increase of 11.8% year on year. The ITV only figure was £117.49 million, up 9.5% on the ITV only figure for February 1994; Channel 4’s figure was £32.48 million. This is an ITV:C4 split of 78:22, an improvement for… Continue reading TV Revenue – February
According to trade press articles this morning, David Lees, client sales director of Metro Radio has been appointed as sales director of Talk Radio UK following Alec Kenny’s resignation two weeks ago.Julie Harrison, Resarch Manager of Talk Radio could neither confirm or deny the appointment, but did stress that there has been no internal announcement… Continue reading New Talk Radio Sales Director
John Klue, director of the Outdoor Advertising Association, has resigned to concentrate on his media and marketing business consultancy, Eureka!. Richard Holliday, head of sponsorship at LWT replaces Klue.
