The Electronic Telegraph, the Daily Telegraph’s World Wide Web site, is carrying its first paid-for ad. The ad, for Barclays Bank, appears on the Telegraph’s home page as a hypertext link to a page of further information.The slot has cost Barclays £25,000 and is booked for seven weeks, during which time it will be rotated… Continue reading First Advertiser For Electronic Telegraph
The PPA has criticised the Green Paper for ignoring calls to allow magazine publishers to turn their titles into TV programmes. There are currently 33 magazines that have launched as a result of TV programmes and publishers argue that this should be allowed to work in reverse.Commenting on the Green Paper PPA chief executive, Ian… Continue reading PPA Response To Green Paper
The level of foreign ownership in UKTV, the consortium which put in the highest bid for Channel 5, could jeopardise its chance of winning the auction.It appears that one of the two European partners in the consortium, Scandinavian Broadcasting System, is actually 23% owned by Capital Cities/ABC, the American TV network; an additional 10% is… Continue reading Foreign Ownership Threat To C5
The Office of Fair Trading may refer the BSkyB/Nynex/TeleWest agreements, announced earlier this month, to the restrictive practices court.Under the agreements the two cable companies pay low rates to carry BSkyB programmes in exchange for not transmitting their own programmes in competition with satellite broadcasters.Smaller rival cable companies claim the agreements are anti-competitive, as they… Continue reading OFT Investigate BSkyB
A new monthly magazine solely devoted to Apple Mac gaming entertainment was launched last week by IDG Communications. With an initial print run of 53,000 and a cover price of £4.95 with CD-ROM (£3.95 – HD). Mac Action is a review based title, concentrating on games, music and video entertainment and is aimed at 18-35… Continue reading New Computer Titles
GWR looks set to become the first beneficiary of the Government’s media ownership proposals, by making an offer for Chiltern Radio. The Bristol-based radio group currently holds 20 licences in the UK, the maximum allowed under existing rules. However, last week’s Green Paper proposes to extend this limit to 35 licences.GWR has announced a paper… Continue reading GWR Bids For Chiltern
In an interview with the Financial Times at the weekend, Rupert Murdoch revealed future plans for his media empire in the UK;Television – In the interview Murdoch revealed he is considering buying his own TV satellite, to enable him to launch a range of channels over Europe. He believes this to be an economical alternative… Continue reading Future Plans For Murdoch
… ITV has been announced that Baywatch, Home and Away, Seaquest DSV and other foreign produced programmes are available for sponsorship. Paul Chard of Laser said Baywatch and Home and Away both have large and loyal audiences are “ripe for sponsorship.”… Movie Premieres, ITV’s film showcase is to be sponsored by Diet Coke for a… Continue reading ITV Sponsorship News
Maiden Outdoor Advertising has increased its 48-sheet coverage, by acquiring the advertising and marketing rights to sites currently held by three smaller contractors. Maiden takes over 220 of M&M’s sites in Liverpool and Birmingham, 89 of Adverite’s sites in the East Midlands and South Yorkshire and 50 of City Outdoor Advertising’s sites in the North… Continue reading Maiden Boosts 48-Sheet Coverage
This week the PPA held a presentation entitled Children’s Magazine Research at The London Toy and Model Museum. After a tour of, among other toys, Power Rangers, Action Men, and old Teddy Bears, the presentation began.Chrissie Wells and Caroline Buck began by highlighting how under researched children’s research is. New research has been carried out… Continue reading Childrens Magazine Research
