The Independent Newspaper is due to relaunch its Saturday review on June 6. It will be relaunched on enhanced newsprint, and will have a less-packed look and feel. The ed:ad ratio will remain 60:40.It is expected that the changes will be expensive, but necessary if the Independent is to successfully re-build its circulation. Ad Director… Continue reading Independent To Launch Review
The latest viewing summary has shown that viewing for Total TV has risen by 9% compared to the same week last year but down 8.6% on last week’s summary. Viewing for ITV/C4 is up by 5.3% on last year’s figures and ITV on its own is up slightly by 1% on last year.The top non-soap… Continue reading TV Viewing Summary W/E 30/04/94
David Stam has been appointed as Deputy Managing Director of MarketForce (UK) Ltd. Mr Stam will take up his new appointment on July 1.
Labour leader, Tony Blair, speaking at the Newspaper Society’s AGM last week acknowledged the “tremendous importance” of the regional press. Noting their “enormous readership”, Blair paid tribute to the role that local papers play, although he did not touch on any of the issues currently concerning publishers such as cross-media ownership restrictions or self-regulation of… Continue reading Blair Support For Regional Newspapers – NS AGM
Research by Propeller Marketing Communications has revealed that the Wonderbra poster and magazine ads were the most written about ads in the national press during the first quarter of 1995.The campaign generated 28 stories in the national daily and Sunday newspapers and form the first of the new wave of “Ads that Make News”.Propeller’s findings… Continue reading Ad Campaigns Boosted By Newspaper Interest
Grampian Television has purchased Border Television’s 37% stake in Central Scotland Radio Limited, the company which broadcasts regional radio station Scot FM.This acquisition brings Grampian’s ownership to over 95% of Scot FM. The four directors on the board from Border are stepping down, including Chairman Sir David Steel.Scot FM Managing Director Tom Hunter said, “This… Continue reading Grampian Increases Holding In Scot FM
MTV and The Big Issue are to team up to promote this summers MTV guide to European Festivals. The Big Issue will be the sole publication in the UK to carry the guide to Europe’s musical festivals, which will appear in the May 15 issue. MTV Networks Europe has launched VH-1, the first dedicated German… Continue reading MTV And Big Issue To Team Up
MTV Europe has signed a new sponsorship and advertising agreement with the Gillette company. The sponsorship and advertising package comprises programme and additional promotional spots to be aired on MTV Europe.The Gillette company will be one of the companies sponsoring MTV’s new fashion programme; MTV’s Model Weekend. Gillettes new advertising campaign will run on MTV… Continue reading Sponsorship By Gillette On MTV Europe
After last year’s successful one shot of What Camera magazine, IPC has decided to publish June and November issues.What Camera’s release is timed to coincide with the pre-summer holiday season and pre-Christmas season. All types of camera will be covered as well as a guide to best buys and features on the most popular cameras… Continue reading What Camera Goes Bi-Annual
The Radio Authority has awarded the local licence for the Darlington area to A1 FM Ltd. There were three other applicants. A1 FM will cover Darlington and Newton, with around 110,000 adults being able to receive the service.A1 FM Ltd Alan Noble: 01325 467558 or Brian Lister: 01740 622849
