The television network NBC, and the Mirror group consortium have withdrawn their bid for the Channel 5 licence, less than a week before applications are due to be submitted.NBC are believed to have made the decision to pull out after deciding that the undertaking was not feasible. NBC’s withdrawal now means that the Mirror group… Continue reading Mirror And NBC Pull Out Of C5 Bidding
Marcus Plantin, ITV Network controller, has appointed Nick Elliot as the next Controller of Drama. Outgoing controller of Drama and Entertainment, Vernon Lawrence will finalise the programming for the 1996 drama season. Mr Elliot is currently the Head of Drama Series at BBC Television and will join the ITV Network centre in the summer. His… Continue reading Nick Elliot Is Appointed As Controller Of Drama
The Yorkshire Evening Post has relaunched, with new supplements and more colour. New classified and TV sections will be in the relaunch. Among the changes are an improved week-end magazine and the Midweek supplement highlighting leisure pursuits.The Post’s research revealed a potential audience amongst the family audience and especially women. A new type face was… Continue reading New Look For Yorkshire Evening Post
Chairman and chief executive of Westminster Press, Hew Stevenson is to retire before his 56th birthday in December. He will be succeeded by Stephen Hill, current managing director of the group’s Oxford division.
Standards of creativity are increasing all the time; new data transfer technology has the ability to revolutionise advertising in the same way that new printing technology had revolutionised the rest of the process, delegates to the Newspaper Society’s annual advertising conference, held in Newcastle this week, were told.Newspaper Society president Gerry Holbrook, managing director of… Continue reading Regional Newspapers: Powerful Players In Multimedia Future
From 1 January 1996, the Audit Bureau of Circulations is to make what it says is the most fundamental of all the changes in recent years to the system for auditing the circulation figures of consumer magazines and paid-for regional newspapers. All ABC audits will be conducted by ABC’s full-time audit staff only; this means… Continue reading ABC Auditing Changes
Localism, and local newspapers, will thrive in the digital world of the information superhighway. Richard Block, planning director at JWT, told the Newspaper Society’s annual Advertising conference in Newcastle that the battle was about to commence between the global and local for the consumer’s attention in every media.“Globalism is already out there in the form… Continue reading Local Newspapers Set To Thrive
The Labour Party yesterday condemned the process for allowing bids for Channel Five. Chris Smith, Labour’s national heritage spokesman, criticised the government for using existing rules when new regulations are being finalised for cross media ownership.Although Mr Murdoch was not mentioned by name, the fact that the old rules allow BSkyB, the satellite venture 40%… Continue reading Channel 5 Process Condemned By Labour
A television commercial for McDonalds in which a young boy engineers a meeting between his divorced parents, recieved 60 complaints from viewers. An Independent Television Commission report said that complainants objected to the “exploitative use” of the “emotive issue of a childs attempt to reconcile his parents”Some complainants were also concerned that the material might… Continue reading Complaints Recieved Over McDonalds Ad
Channel 4’s Red Light Zone broadcast from 11pm to late has more than doubled overall ratings, with male viewers aged 16-34 tripling in size. Channel 4’s share of viewing all day Saturday is up 15.5% year on year, with Red Light Zone programmes accounting for nine out of ten of the top rating TV programmes… Continue reading Channel 4 Late Night Success
