The July-December ABC for Reader’s Digest is 1,673,306; this represents an increase of 0.8% on the same period for last year. Nick Handley, Ad Sales Director of Reader’s Digest claimed, “With new advertisers and new advertising opportunities in the magazine, we remain one of Britain’s major advertising vehicles. This year advertising revenue will be well… Continue reading Reader’s Digest Maintains Circulation
Tonight, the free daily London paper which launched in July, is to become weekly from this Friday. The paper will increase pagination to give a total of around 40-50 pages each week; the daily Tonight had 16 pages. The new weekly paper will include a pull-out supplement to the weekend entertainments.Derek Clee, the publisher of… Continue reading Tonight Goes Weekly
The Family Channel is to launch a new teletext service for viewers from 6th March. Family Text will provide listings, news and details of future programmes and films.
MTV is to upgrade its transmission signal from July 1 1995. MTV Europe will digitally compress its signal on the new Eutelsat satellite and encrypt at the same time on the Astra satellite.Peter Einstein, Business Director of MTV said, “This upgrade vaults MTV up to the next level of broadcasting. We are very excited because… Continue reading MTV Upgrades Signal Transmission
Campaign has published the top agencies of 1994, ranked by Register-MEAL billings. Saatchi & Saatchi came out top, as they did in 1993. Abbott Mead are in second position, an improvement from last year’s 4th place. McCann-Erickson (London) and Grey London have both made it into the top 10 this year.TOP 10 CAMPAIGN AGENCIES RANKED… Continue reading Campaign Top Agencies
Yesterday NatWest Markets released the Prospectus for the flotation of Colleagues. Colleagues is one of the UK’s leading providers of consumer direct marketing services.Over 7 million ordinary shares are to be placed, at 115p per share; this capitalises Colleagues at £26m. The placing will raise £8.2m, of which £1.3m is receivable by the Company. Following… Continue reading Colleagues Flotation
The last session of the MRG Conference this November in Barcelona will be devoted to papers which concentrate on innovation, new techniques and original thinking in media research.The MRG Committee is calling for papers for this final session. Anyone who would like to present a conference paper should send a synopsis to Rosemary Taylor, Chair,… Continue reading Call For MRG Conference Papers
According to the latest JNLR/MRBI Listenership Survey, half of the country’s listeners tuned in “yesterday” to one of the independent local radio stations. The survey covers the period from 1 January 1994 to 31 December 1994.Michael O’Keeffe, Chief Executive of the IRTC said that the latest figures reveal a remarkably stable situation in the Irish… Continue reading Irish Independent Local Radio Maintains Position
The Telegraph has this morning released its results for the year ending December 31st, showing the expensive effects of the price war; profits were down from £60.2m last year to £45m this year, despite the increase in circulation.The chairman said that while the decision to cut the cover price of the Daily Telegraph together with… Continue reading Telegraph Profits Down
The IPA has launched a clearing scheme for graduates who make it to recruiting agency short lists but fail to secure a place. The scheme will provide a source of high calibre graduates to agencies who need to recruit additional trainees outside their standard intake times.Miranda Kennett, Director of Training and Development at the IPA… Continue reading IPA Graduate Scheme
