The latest advertising revenue figures for the first quarter of 1995 released by the Radio Advertising Bureau show the revenue at £55.3m – an increase of 28% on the same period last year. These figures confirm that commercial radio is the fastest growing advertising medium for the second successive year, according to the RAB.The rise… Continue reading Radio Revenue Up 28%
The latest Rajar results, for Q1 1995, show that all of the national commercial stations have lost listeners since Q4 1994. The audience for all national commercial stations for this quarter was down 494,000 on Q4 1994, down 1% point from 25% to 24%. All commercial listening was down to 59% weekly reach from 60%… Continue reading National Stations Lose Audience – Talk Radio Disappointment
The deadline for applications for Channel 5 has now passed; the ITC had to receive all bids by 12 noon today.Bids are expected to reach around £20 million; Rupert Murdoch’s consortium is expected to pitch the highest offer. Richard Branson’s Virgin Group was the first to place a bid, lodging its bid with the ITC… Continue reading Channel 5 Deadline Passed
The latest Rajar figures, for Q1 1995 include data for the local station Kiss 102, and the regional licences Scot FM, Heart 100.7 FM and JFM North West.Scot FM performed well, with a weekly reach of 349,000, or 13%, up 49% on its previous data, for Q4 1994, which showed a weekly reach of 234,000… Continue reading Regional Rajar Figures
The latest Rajar figures show that Radio 1 has continued to lose listeners, down almost half a million on the previous quarter to 11,009,000; a weekly reach of 23%. A year ago Radio 1’s reach was 28%, and in Q1 1993, two years ago, its reach was 35%. Share of listening has fallen from 11.3%… Continue reading Radio 1 Loses Half A Million More
The Royal Mail has released a sponsorship strategy, which has been given to all managers, and which outlines the themes and provides guidelines. Key areas to be targeted for sponsorship are education, crime prevention, environment and sport.These four key areas were chosen after extensive research showed them to be themes customers would support, say the… Continue reading Royal Mail Launches Sponsorship Policy
The six week ban on the commissioning of new television programmes at the BBC has ended but staff were warned of further cutbacks and the prospect of job losses. The ban was imposed while the implications of reducing corporation borrowing were considered.Will Wyatt, managing director of BBC television, said that some features and music programmes… Continue reading Commissioning Ban At BBC Lifted
Grampian Television has announced final results for the year ending February 1995; pre-tax profits rose 15.7% to £4.4m, compared to £3.81 million in 1994 on a turnover of £21.3 million.Chairman Calum MacLeod attributed these results to an increase in advertising revenue; “The main factors in achieving these results were a rise of nearly 4% in… Continue reading Grampian Profits Up 16%
According to the CIA Medianetwork FMCG Report, food advertisers wasted nearly £50 million on badly-targeted UK television advertising campaigns in 1994. Food advertisers tended to adopt too broad an approach to their advertising campaigns; by focusing on their core consumers and using media other than television, FMCG advertisers could save 10%, or around £50 million… Continue reading Food Advertisers Wasted £50m On Poorly-Targeted Ads
The Middlesborough Evening Gazette has been named overall winner of the Newspaper Society’s 1995 advertising awards at the end-of-conference ceremony.The Thomson Regional Newspapers title collected a total of nine trophies, four highly commended certificates and two certificates of merit in the display advertisement and advertising promotion awards.Other winning titles included the Leicester Mercury, the Plymouth… Continue reading Middlesborough Evening Gazette Wins Advertising Trophy
