The ITV Network Centre has appointed Initiative Media Programming (IMP) to help test the feasibility of developing a computer system to evaluate the potential of new programmes.David Brennan, Controller of Audience Planning from September will be responsible for developing the system. Dick Emery, Director of Market Strategy said that the Network Centre needed “a completely… Continue reading ITV Programme Evaluation System
The Sun newspaper, which cut its price from 25p to 20p six weeks ago, is to maintain the lower price for the rest of the year because of sales increases. Circulation figures for July were up 133,000 on figures for June.The Daily Telegraph has joined the price war following the Times’ price reduction in Kent;… Continue reading Sun To Maintain Price Cut
According to research carried out by Oxford Economic Forecasting, the Chancellor Kenneth Clarke is likely to impose full-rate VAT on newspapers and magazines in the November budget.The research comes to the conclusion that the UK’s deficit is too large and that the only option for the Chancellor is to raise taxes. VAT of 17.5% on… Continue reading VAT On Newspapers Likely
The ITV Network Centre has appointed Initiative Media Programming (IMP) to help test the feasibility of developing a computer system to evaluate the potential of new programmes.David Brennan, Controller of Audience Planning from September will be responsible for developing the system. Dick Emery, Director of Market Strategy said that the Network Centre needed “a completely… Continue reading ITV Programme Evaluation System
The Cheltenham Newspapers group, owner of the Gloucestershire Echo and Gloucester Citizen is taking a major interest in local radio. It is a 20% investor in BIG AM and FM, the proposed stations of Broadcasting in Gloucestershire, one of the consortia which hopes to take the IR licence which has been readvertised in Gloucester.Oxford station… Continue reading Cheltenham Newspapers Radio Interest
Clerical and Medical are to sponsor Concerto!, Channel 4’s classical music series starring Dudley Moore. Prudential Corporation and Classic FM have teamed up in a deal to sponsor the Prudential Awards for the Arts. The package will involve programme sponsorship as well as commissioning a limited edition CD. The Award ceremony will be on 21… Continue reading Sponsorship Latest
Primework Enterprises are to launch a new bi-monthly lifestyle magazine on October 8th, called Don’t Tell It.Aimed at ABC1 male and female readers aged 23-35 years, the editorial content will be centred around fashion and music, as well as topical issues. The style will be “irreverent but cultured” and will try to fill the current… Continue reading New Lifestyle Magazine
The following Jan-June ’93 circulation figures have been released by ABC: TOTALS %CH vrs 92 UK/EIRE % CH vrs 92 IMPRV Y C F 60,809 15.7 60,523 15.3 TRAIL WLKR 27,173 10.7 27,122 10.6 AUTO TRDER 416,667 5.4 416,666 5.4 MOTHR & BBY 113,834 0.5 111,103 -0.2 TROUT & SLM 50,667 0.5 49,231 0.9 PARENTS… Continue reading Latest ABC Figures
GE Publishing is increasing the IPR for its home and craft magazine Inspirations from 150,000 to 175,000. Ge claims the increase has been prompted by newstrade demand. It will also change its format from saddle- stitched to perfect-bound. It launches on September 7. Auto Express, in a bid to counter the threat of Emap’s Carweek… Continue reading Magazine Changes
The Sun and Daily Mirror have both struck deals with filling station chains to give away free copies with purchases of petrol. The Sun struck its deal with Shell, offering a free copy with 25 litres of fuel; the Mirror has a deal with Esso offering one copy for £10 of fuel. Following the example… Continue reading Newspaper Sales Promotions
