Publishing director of Woman’s Own, Chris Boyd, is leading a new television campaign to increase the readership of his title, as well as Woman magazine, both of which have seen fallen sales over the past couple of years.The TV campaign, already on the air in Tyne Tees and Granada regions, aims to compete with similar… Continue reading IPC TV Campaign For Woman & Womans Own
Matchday Publications is to launch Championship Game on July 27. The monthly title will provide coverage exclusively on the FA Premier League.The magazine is aimed at anyone interested in football, although as the coverage will be serious, it will not appeal to the younger football fan.The cover price will be £2, and there will be… Continue reading New Football Magazine
Matchday Publications is to launch Championship Game on July 27. The monthly title will provide coverage exclusively on the FA Premier League.The magazine is aimed at anyone interested in football, although as the coverage will be serious, it will not appeal to the younger football fan.The cover price will be £2, and there will be… Continue reading New Football Magazine
Lowe Howard-Spink has altered its media department’s broadcast division. Collett Dickenson Pearce’s media department is to join with the CIA Group from September 1, and will be called the CDP Media Company. Joint media director at O&M Media, Mandy Pooler is to take on sole responsibility after Alan Rutherford moves to a European role. Young… Continue reading Agency Snippets
Billy The Fish and Sid The Sexist of Viz fame will face heightened competition later this year when rival comic, Zit, relaunches in a blitz which may well stun the alternative market.Having been sold by original owner, Humour Publications, Zit now aims to take itself more seriously (in a humorous sort of way), by taking… Continue reading Zit Goes For It Against Rival Viz
Two United Artists stations ‘Discovery’ and ‘Bravo’ will move from cable to satellite this week – increasing their potential audience by 3m households. The launch is backed by a £1.75m advertising campaign aimed at satellite dish owners.Discovery currently claims that 46% of its audience is made up of ABC1s – a proportionately higher percentage than… Continue reading From Cable To Satellite-Discovery/Bravo
In a survey published today by the Henley Centre into the future of the media, it was shown that watching television is becoming less popular as a leisure activity.The report came to the conclusion that there is a “cultural underclass”; the poorest members of society, those with the least disposable income, spend 11 hours a… Continue reading Television Losing Popularity?
Yesterday saw both the announcement of BBC’s £200m drama schedule,aimed at pulling it out of the ratings doldrums, along with the appointment of Lord Cocks of Hartcliffe as vice-chairman of the Corporation, taking over from Lord Barnett, who will leave at the end of this month.
June de Moller has been taken on as new managing director of Carlton Communications, replacing Keith Edelman. De Moller has run various divisions of Carlton since 1983 but has most recently been in charge of business development.
Captain Morgan (dark rum brand) is to sponsor Millwall Football Club for the next three years, in an attempt to highlight it to younger male consumers. Owned by Seagram, Captain Morgan will begin its contract with the First Division team on August 2. The Football League will announce details of its title sponsor on Thursday,… Continue reading Football Sponsorship Snippets
