Having being ousted from his position as joint media director with Bartle Bogle Hegarty, Paul Longhurst has now moved to Still Price Lintas as European media director (Newsline 30/6). Longhurst will be responsible for generating new business across Europe for the agency. Stephanie Belsey has been appointed by Initiative Media as media strategist. She was… Continue reading Agency News
Dark Horse International has added to its comic portfolio, with the launch today of Jurassic Park comic, an official adaptation of the movie, due for release on July 16.Advertising manager for the title, David Jerrom pointed out to MediaTel today that although the comic will initially only have four issues there are future plans to… Continue reading Jurassic Park Comic Is A Dark Horse
The Incorporated Society of British Advertisers (ISBA) are holding a one- day conference today in London, to discuss the topic “Media is too important to be left to media specialists”.Speakers include director of market strategy at the ITV Network Centre, Dick Emery, Stuart Nicholson of Zenith and Chris Dickens from Young & Rubicam, who elaborates… Continue reading ISBA Media Conference
Eight computer titles with combined monthly circulations of over 600,000 are being offered to advertisers by Future Publishing, in the first computer sales package of its kind.The titles included in Future’s offer are Games Master (90,000), Sega Power (102,033), Mega (90,000), SuperPlay (90,000), Total, and The Edge (40,000), Future’s imminent computer launch (Newsline 24/6). The… Continue reading Future Publishing Computer Package
Gold Greenlees Trott today announces details of profits for the year ended 30 April 1993. The results are as follows; %+ Turnover: £275.4m 17.60% Operating Profit: £5.8m 13.10% Pre-tax Profit £4.3m 19.90% EPS: 15.63p -5.20% Dividends: 8.15p 2.90%
In a bid to stave off further interest from the MMC, Mills & Allen are auctioning off the remaining sites it acquired from the purchase of Dolphin Outdoor in 1991. Under the MMC ruling M&A are required to reduce their market share to below 25%. The deadline for the sale is September M&A: 071 434… Continue reading Mills & Allen Auction Sites
In a bid to stave off further interest from the MMC, Mills & Allen are auctioning off the remaining sites it acquired from the purchase of Dolphin Outdoor in 1991. Under the MMC ruling M&A are required to reduce their market share to below 25%. The deadline for the sale is September M&A: 071 434… Continue reading Mills & Allen Auction Sites
With ratings seen to be falling for ITV programmes, predictions of C4’s future revenue are sounding increasingly healthy. MediaTel’s own predictions key 2 are estimating a 17-18% share of revenue for C4 for the rest of 1993. A report in today’s Media Week quotes some buyers as predicting a share of as much as 20%… Continue reading C4 Revenue Share Increasing
According to trade press reports today Jonathan Bueno, former MD of Dolphin, is preparing a take-over bid for British Transport Advertising (BTA). BTA holds lucrative BR contracts,as well as a 47% share of all UK bus advertising – 21% in London. BTA: 071 636 7721
IPC’s Bridget Marrison has led a study into the importance of magazines in the lives of young women today, proving to agencies that they are bypassing a very important market.Speaking to MediaTel this week, Marrison outlined the research which examines subjects as diverse as average monthly disposable income to ‘who’s hot and who’s not’ –… Continue reading IPC Looks Into Teenage Minds
