Programme sponsorship has dominated arguments between broadcasters and the Independent Television Commission (ITC) over the past year, with bodies such as the ITV sponsorship committee stressing the need for amendments to definitions within the code.The Commission issues a draft document today which aims to clarify any ambiguities in the present code , reinforcing the distinction… Continue reading ITC Draws Up Sponsorship Code
Allied Radio has denied rumours that it is to be taken over by Southern Radio and instead suggested that it is on the verge of an acquisition. Allied Radio includes Mercury and County Sound in Surrey and West Sussex and Southern Radio includes Southern Sound and Ocean Sound covering Sussex and Hampshire.
Two United Artists stations ‘Discovery’ and ‘Bravo’ will move from cable to satellite this week – increasing their potential audience by 3m households. The launch is backed by a £1.75m advertising campaign aimed at satellite dish owners.Discovery currently claims that 46% of its audience is made up of ABC1s – a proportionately higher percentage than… Continue reading From Cable To Satellite-Discovery/Bravo
Publishing director of Woman’s Own, Chris Boyd, is leading a new television campaign to increase the readership of his title, as well as Woman magazine, both of which have seen fallen sales over the past couple of years.The TV campaign, already on the air in Tyne Tees and Granada regions, aims to compete with similar… Continue reading IPC TV Campaign For Woman & Womans Own
Lowe Howard-Spink has altered its media department’s broadcast division. Collett Dickenson Pearce’s media department is to join with the CIA Group from September 1, and will be called the CDP Media Company. Joint media director at O&M Media, Mandy Pooler is to take on sole responsibility after Alan Rutherford moves to a European role. Young… Continue reading Agency Snippets
Classic FM has joined forces with Time International magazine to offer advertisers a joint package covering both print and radio. The deal includes guaranteed spots in Classic Reports, the station’s nightly news, music and arts review programme, and space in Time International’s British Isles edition.There are no set rates for the new initiative as the… Continue reading Classic & Time Joint Sell
Allied Radio has denied rumours that it is to be taken over by Southern Radio and instead suggested that it is on the verge of an acquisition. Allied Radio includes Mercury and County Sound in Surrey and West Sussex and Southern Radio includes Southern Sound and Ocean Sound covering Sussex and Hampshire.
The London Radio Company, which has applied for 2 London radio licences, has appointed LBC’s former managing director, Charlie Cox, to head its management team. Both LRC’s bids are for speech-based services similar to those currently provided by LBC.
The London Radio Company, which has applied for 2 London radio licences, has appointed LBC’s former managing director, Charlie Cox, to head its management team. Both LRC’s bids are for speech-based services similar to those currently provided by LBC.
Billy The Fish and Sid The Sexist of Viz fame will face heightened competition later this year when rival comic, Zit, relaunches in a blitz which may well stun the alternative market.Having been sold by original owner, Humour Publications, Zit now aims to take itself more seriously (in a humorous sort of way), by taking… Continue reading Zit Goes For It Against Rival Viz
