The Billett Consultancy has carried out research for the Royal Mail examining magazine subscription (4.4m subscribers in the UK), with claims that publishers are missing out on a valuable market by not recognising its importance for the future of magazines.85% of subscribers confirmed that they are planning to renew payments on magazines – an increase… Continue reading Billett Examines Subscription Market
Today the ITV Network Centre announced the appointment of David Brennan as Controller, Audience Planning.Brennan, who will take up the post on September 1st, is currently Research and Marketing Controller at the airtime sales house MAS.Brennan set up audience research programmes for many ITV successes including A Touch of Frost and Heartbeat, during his time… Continue reading ITV Appoints Research Controller
Research group, Mintel International, has released its Family Lifestyle report for 1993 which registers TV as high on the list of leisure activities. Recorded TV and hired videos are also high options.Mintel-071 606 4533
Granada head of programmes, David Liddiment, has been recruited by the BBC as its head of light entertainment, having been responsible for ITV rating successes such as Coronation Street and You’ve Been Framed. Liddiment’s appointment is a further step by the Corporation to appeal to target audiences outside of the ABC1 bracket in order to… Continue reading BBC Recruit Granada Programme Guru
Granada head of programmes, David Liddiment, has been recruited by the BBC as its head of light entertainment, having been responsible for ITV rating successes such as Coronation Street and You’ve Been Framed. Liddiment’s appointment is a further step by the Corporation to appeal to target audiences outside of the ABC1 bracket in order to… Continue reading BBC Recruit Granada Programme Guru
The Billett Consultancy has carried out research for the Royal Mail examining magazine subscription (4.4m subscribers in the UK), with claims that publishers are missing out on a valuable market by not recognising its importance for the future of magazines.85% of subscribers confirmed that they are planning to renew payments on magazines – an increase… Continue reading Billett Examines Subscription Market
Today the ITV Network Centre announced the appointment of David Brennan as Controller, Audience Planning.Brennan, who will take up the post on September 1st, is currently Research and Marketing Controller at the airtime sales house MAS.Brennan set up audience research programmes for many ITV successes including A Touch of Frost and Heartbeat, during his time… Continue reading ITV Appoints Research Controller
Research group, Mintel International, has released its Family Lifestyle report for 1993 which registers TV as high on the list of leisure activities. Recorded TV and hired videos are also high options.Mintel-071 606 4533
The IPA announced yesterday that Lynne Robinson, currently a Board Director of Leo Burnett, is to join the IPA as Head of Research this October.Lynne’s responsibilities will include monitoring media research surveys, as well as representing the IPA on industry committees, and organising the work of the IPA Marketing Appraisals and Media Appraisals Committees.Lynne Robinson… Continue reading New Head Of Research At IPA
A recent survey into television news viewing by audience research consultants, David Graham Associates, questions the value of BARB figures which quote average nightly viewing of 6.24m for News At Ten. Research suggests that the figure will not represent a true picture of news viewing, given that only a quarter of this figure watch the… Continue reading TV News Research For Times
