London ITV company, Carlton Television, has set up a unique deal with the London Motor show, to run a series of advertorials in the form of news reports to appear in every ad break during the News At Ten. It has been stipulated, however, that each segment will be required to carry the word ‘advertisement’… Continue reading Carlton & Motor Show Advertorial
Sky One has this week launched its new autumn schedule at an estimated cost of £15m. Building on a monthly share of audience that has increased steadily since January the channel hopes the new schedule will boost its daytime female audience, as well as maintain its high male and children bias. Programmes include: Queen (mini),… Continue reading Sky One Launches New Schedule
Based on the Channel 4 programme of the same name, Transworld Sport magazine is due for release on September 18, published by the International Publishing Group and available quarterly.Publisher of the title, Richard Davis, pointed out to MediaTel this week that although the initial print run is estimated at between 80-100,000 copies, it is hoped… Continue reading Transworld Sport Enters Market
A survey conducted by Taylor Nelson Research claims that 25% of audiences watch News At Ten out of habit, 48% are regular viewers and 43% believe it commands authority.
Launched yesterday ‘Identity TV’ is billed as Britain’s first black entertainment channel. Backed by US giant Black Entertainment TV, the channel will deliver a mixture of drama, soap, comedy and music to Afro-Caribbean households in London.
London ITV company, Carlton Television, has set up a unique deal with the London Motor show, to run a series of advertorials in the form of news reports to appear in every ad break during the News At Ten. It has been stipulated, however, that each segment will be required to carry the word ‘advertisement’… Continue reading Carlton & Motor Show Advertorial
Sky One has this week launched its new autumn schedule at an estimated cost of £15m. Building on a monthly share of audience that has increased steadily since January the channel hopes the new schedule will boost its daytime female audience, as well as maintain its high male and children bias. Programmes include: Queen (mini),… Continue reading Sky One Launches New Schedule
BARB has issued the following bulletin regarding measuring audiences for satellite channels after 1st September 1993:“From September this year substantial further encryption of satellite channels is expected and many of these channels will be available as elements of subscription packages”.The BARB panel contains currently some 650 homes with satellite reception either through dish aerial or… Continue reading BARB Bulletin: Satellite Measurement
The BBC held a programme strategy meeting yesterday, with suggestions that the Corporation should now concentrate on attracting audiences not currently served – particularly C and D social groups. Meanwhile, Mark Tully, India correspondent with the BBC, slated director general John Birt yesterday claiming that he has ruined everything the Corporation stood for, placing money… Continue reading BBC Reviews Strategy & Criticism
Launched yesterday ‘Identity TV’ is billed as Britain’s first black entertainment channel. Backed by US giant Black Entertainment TV, the channel will deliver a mixture of drama, soap, comedy and music to Afro-Caribbean households in London.
