BT were unwilling to comment this morning on recent research by Marketing magazine into its BT3 privatisation campaign, which has placed the Inspector Morose ads at the top of the “most disliked advertisements on television” list. BT has defended the campaign, claiming that the public offer was 1.7 times oversubscribed, proving that it must have… Continue reading BT3 Campaign Goes Down Badly
Yesterday saw both the announcement of BBC’s £200m drama schedule,aimed at pulling it out of the ratings doldrums, along with the appointment of Lord Cocks of Hartcliffe as vice-chairman of the Corporation, taking over from Lord Barnett, who will leave at the end of this month.
According to reports today, The Sun has not succeeded in stealing sales from the Daily Mirror, with Monday’s figure for the latter staying stable at 3,670,000. The Mirror has managed to maintain a secure hold on its readers with Monday’s sales topping 2.56 million. Today has dropped again this week falling from an average of… Continue reading Mirror Holds Its Own In Sun War
Following recent speculation that ITV was planning to scrap plans to transmit The World Cup if England failed to get through, the network is attempting to show its commitment to the sport by signing up for a further 30 hours of live European and International football this Autumn.According to network figures, last season’s coverage of… Continue reading ITV Football Finalised
In a survey published today by the Henley Centre into the future of the media, it was shown that watching television is becoming less popular as a leisure activity.The report came to the conclusion that there is a “cultural underclass”; the poorest members of society, those with the least disposable income, spend 11 hours a… Continue reading Television Losing Popularity?
In a survey published today by the Henley Centre into the future of the media, it was shown that watching television is becoming less popular as a leisure activity.The report came to the conclusion that there is a “cultural underclass”; the poorest members of society, those with the least disposable income, spend 11 hours a… Continue reading Television Losing Popularity?
Yesterday saw both the announcement of BBC’s £200m drama schedule,aimed at pulling it out of the ratings doldrums, along with the appointment of Lord Cocks of Hartcliffe as vice-chairman of the Corporation, taking over from Lord Barnett, who will leave at the end of this month.
June de Moller has been taken on as new managing director of Carlton Communications, replacing Keith Edelman. De Moller has run various divisions of Carlton since 1983 but has most recently been in charge of business development.
Captain Morgan (dark rum brand) is to sponsor Millwall Football Club for the next three years, in an attempt to highlight it to younger male consumers. Owned by Seagram, Captain Morgan will begin its contract with the First Division team on August 2. The Football League will announce details of its title sponsor on Thursday,… Continue reading Football Sponsorship Snippets
Captain Morgan (dark rum brand) is to sponsor Millwall Football Club for the next three years, in an attempt to highlight it to younger male consumers. Owned by Seagram, Captain Morgan will begin its contract with the First Division team on August 2. The Football League will announce details of its title sponsor on Thursday,… Continue reading Football Sponsorship Snippets
