Business Unlimited are to publish a new title, Form, specifically for small businesses.The bi-monthly magazine will launch on 28th October. It will be a free publication, distributed through small business centres, entertainment centres and the Training Enterprise Council. The editorial content will be a mix of news and features on any subject relevant to small… Continue reading NEW SMALL BUSINESS TITLE
Channel 4 has secured the UK rights to Italian football in a 1 year deal with an option to extend. C4 is considering extending coverage to a Monday programme.
Hailed as the biggest thing to hit the satellite industry since the first Astra satellite launch in 1988 September 1st sees the introduction of ‘Sky Multi-Channels’ – and with it a move away from free viewing to a completely encrypted service.Much has been published about which channels will be available through the package – with… Continue reading Satellite Round Up
The Evening Standard is likely to drop its ES magazine when its weekly tabloid supplement launches in October.The last issue of the magazine is expected to be September, although it is possible it will be continued until Christmas. It is expected that the ES magazine will merge with the new supplement.The owner of the Evening… Continue reading STANDARD TO DROP ES MAGAZINE
Channel 4 has secured the UK rights to Italian football in a 1 year deal with an option to extend. C4 is considering extending coverage to a Monday programme.
Media Week today claims that the ITV network revenue figure for the first six months of 1993 was £677.7m.The information is meant to come from the ITC figures released to ITV companies this week; however, the ITC this morning could not confirm this figure to MediaTel.MediaTel’s own estimates for the revenue of ITV stations for… Continue reading ITV REVENUE FIGURE
Willott Kingston Smith has published a survey on the make-up of the gross income of ad agencies, with particular reference to performance related revenue.The survey found that despite recent debate on the merits of agencies being remunerated on a performance-related basis, less than 0.7% of agencies’ gross income is currently calculated by this method.In a… Continue reading Agency Income Survey
Tyne Tees Television has renewed its football sponsorship deal with North East Ford Dealers to cover the 1993-94 season. Midland brewers Everards are to sponsor Central Television’s live Sunday football coverage. South Wales Electricity are to be the first to sponsor educational programmes; they will sponsor the Welsh Learner of the Year, on Welsh channel… Continue reading Sponsorship Snippets
The Newspaper Society’s annual free newspaper conference will be held at the Swallow Gosforth Park Hotel, Newcastle, 2-3 September 1993. There will be speakers from the Advertising Association, Leo Burnett, Zenith Media and Lowe Howard-Spink. Contact Lynne Gardiner at the Newspaper Society 071 636 7014 Harpers & Queen has been redesigned for its September issue… Continue reading Press Snippets
According to a report launched today by Coopers & Lybrand, UK independent radio must increase its total advertising revenue by at least 50%, if it is to meet the demands of the projected increase in the number of stations and listeners.The report forecasts that by 1996 UK independent radio will have a 45% listening share… Continue reading Radio Must Increase Ad Revenue
