At a press conference this morning Classic FM’s sales director, Nigel Reeve, revealed that the UK’s first national commercial radio station has £1.3m of advertising and sponsorship is already booked, predominantly for its first 3-months on air.This figure is a third of the total annual revenue projected by sales houses for the station. Classic, which… Continue reading Classic FM Reveals First Advertisers
The latest title to appear from the BBC Enterprises’ stable, BBC Music Magazine, launches today with a print run of 180,000.The first issue of the magazine, which is billed as ‘the complete monthly guide to classical music’, has been timed to coincide with the current proms season. The launch also comes just 2 weeks before… Continue reading BBC Music Magazine – First Issue Report
The Radio Advertising Bureau, set up to increase radio’s share of advertising revenue, is to begin offering its services to agencies from September.RAB’s strategic planner Justin Samson, commenting on the Bureau’s main aim, told MediaTel “Our mission is to increase the climate of familiarity and favourability for radio as an advertising opportunity.” RAB hopes that… Continue reading RAB Operations To Begin In September
The BBC is to use Eastenders to promote BBC Radio 2, as part of a campaign to attract younger listeners.A poster with the slogan “It’s all for you on Radio 2” will be positioned in Albert Square for 16 episodes during October and November. The same poster will go up on poster sites nationally from… Continue reading BBC To Promote Radio 2 On Soap
Classic FM has announced further programming details prior to its launch on September 7.Paul Gambaccini is to present the Saturday Chart Show from 9am to noon. Gambaccini has worked on a wide variety of BBC radio and television shows.Paul Callan is to host a programme on Sundays which will feature people in the news selecting… Continue reading Classic FM Programming Details
Following in the wake of a successful launch of For Women comes Women On Top, published by the same company, Northern & Shell, and available on newsstands from this week.Women on Top is of a different nature than that of its bedfellow, this being evident both editorially and visually. For Women is a “women’s magazine”,… Continue reading Women On Top – First Issue Report
The Incorporated Society of British Advertisers believes that Channel 5 has a good chance of success and that the problems with the new channel have been overstated.In a brief to members ISBA says that competitive media have been quick to criticise Channel 5. It points out that if the licence is awarded then the new… Continue reading ISBA Optimistic About Channel 5
A BBC Enterprises spokesperson told MediaTel today that they have three months in which to reason with the DTI before implementation of the MMC report restricting promotion of their magazines on BBCTV (NewsLine 7/8).Discussions will take place with the Director General of Fair Trading, Sir Bryan Carsberg. The BBC’s argument is likely to centre around… Continue reading BBC Magazines Appeal Against MMC
The latest newspaper ABCs to be released for the national newspapers show some encouraging signs for a number of titles, while others continue along the now familiar road of gradual decline.Qualities The six – monthly ABC figures for February to July’92 show three of the quality newspapers to have increased their circulations. The Sunday Times… Continue reading Press Round-Up – July
The war of the Yorkshire Sundays has heated up with the first of the new papers, a Westminster Press title, launching yesterday.The Yorkshire on Sunday was brought to our attention at the end of June, with the announcement of David Sullivan’s Sunday paper, the News and Echo, coming within days. There is also speculation that… Continue reading Yos Launches Amidst Sunday War
