The results of IPC’s Media Values research have now been released covering the area of consumer’s relationships with different media and different types of magazines.The research was conducted by RSL in February and March 1992 using a representative sample of 2,018. The sample were interviewed using a questionaire which drew on the 1984 Media Involevment… Continue reading IPC Media Values Research
With just six days to go before the bidding deadline for Channel 5, yet another potential investor is to withdraw, leaving strong doubts for the future of the new terrestrial channel.Chairman of TV-am, Bruce Gyngell, explained the decision, saying “We’ve looked at it, crunched the numbers and I have to say, I wouldn’t invest in… Continue reading TV-AM To Drop Out Of Channel 5 Bid
The Policy Studies Institute today releases its thirteenth edition of the Cultural Trends study, examining recent developments in television, radio and film.Both television and radio are nearing saturation coverage in the UK. Around 76% of the population watch television during a typical day; the corresponding figure for a typical week is almost 94%, while radio… Continue reading Cultural Trends 1992
Channel S, the Scottish-based contender for Channel 5, has dropped out of the race for the licence just two weeks before the deadline for applications.Despite careful measures taken by the ITC to ensure that all bidders are fully aware of the costs involved in starting up the Channel, Channel S has pulled out of the… Continue reading Channel 5 Bidder Drops Out
Jicreg is to introduce a new handbook by the end of the year, and may include demographic information by age, sex and class.The book will be an update of Where, and will be priced at under £150. It will be a snapshot of the database with an alphabetical list of locations and coverage in that… Continue reading Jicreg Innovations
Qualities The ABC figures for the quality newspapers for December-May’92 show only the Financial Times increasing in circulation, up by just 0.8% year-on- year to 290,667.All the other qualities experienced falls in circulation, notably the Observer, down 6.2% to 542,405, and the Independent, down 6.5% to 374,172. The Sunday Times recorded a loss of just… Continue reading National Press Round-Up – May’92
The first Radio Joint Audience Research survey will be conducted by RSL in the 4th quarter of 1992, with the results being published in January 1993.RAJAR will use the self-completion diary method that is currently used for the JICRAR surveys. RSL is conducting a pilot survey to test the effect of having a diary completed… Continue reading RAJAR Survey Details
April’s revenue came in at £140m, according to agency estimates, a rise of 2.2% on April 1991.Estimates of contractror shares again varied widely, with very little points of agreement.The middle ground between estimates showed Central turned in a very good performance, up 1.05 percentage points to 15.17%.London was up 0.10 percentage points to 28.02%, with… Continue reading TV Round-Up – April
A system of self-regulation for cross- border advertising has been agreed in Brussels, and will come into effect from 1 June.The increase in satellite broadcasting and the growth in the number and circulation of international publicat- ions has focused attention on the need to provide consumers with a fast and flexible means of lodging complaints… Continue reading Pan-European Ad Code Agreed
The latest NRS readership figures to be released for national newspapers and magazines are the first to have been produced under the new structure of reporting.Each publication has been allocated a frequency of reporting and recommended minimum analysis base, depending on the size of its readership and its display advertising revenue. There are now three… Continue reading NRS Trends Oct’91-Mar’92 – Commentary
