More Industry News articles

Classic Bike Guide, published by Myat MacFarlane, is increasing frequency from bi-monthly to monthly from the April edition.

New research carried out by the Billet Consultancy, based on TV contractor revenue over the last ten years, has led the company to speculate that in order to survive in what it suggests is a stagnant market, TV sales operations will have to merge. It estimates that the first of these mergers will take place… Continue reading ITV Sales Operations To Merge?

Gaming and pools companies have been given the go ahead by the Government to sponsor television programmes but it is likely there will be tight restrictions on the type of programmes they can back. The move was announced following a Government decision to permit coverage of the National Lottery on television when it launches next… Continue reading Pools Companies In TV Sponsorship

IPC Magazines’ Specialist Group is set to launch a new monthly full-colour cycle magazine, Cycle Sport on May 6, cover dated June.Aimed at international cycle racing enthusiasts, the May launch issue will coincide with the interest in the Tour de France in July and August, and the Kelloggs Tour in Britain. The magazine will be… Continue reading IPC Launch Into Cycling

Waterski International and Sports Boat International are merging in April to form one title, Sports Boat and Water Ski International. The launch issue will be the April issue, on sale Wednesday 31st March. The magazine will still be published 10 times a year with a cover price of £1.95.

Gaming and pools companies have been given the go ahead by the Government to sponsor television programmes but it is likely there will be tight restrictions on the type of programmes they can back. The move was announced following a Government decision to permit coverage of the National Lottery on television when it launches next… Continue reading Pools Companies In TV Sponsorship

The BBC confirmed to MediaTel today that Sue Stoessl is to take over as head of broadcasting research at the Corporation, to replace former head, Peter Meneer. Her post will officially begin in the summer but a definite date has yet to be announced. Stoessl is currently director general of the Market Research Society.BBC RESEARCH:… Continue reading Stoessl To Replace Meneer At BBC

LBC has introduced a new advertising initiative called Q Fax which allows listeners to obtain more information on a product or service via a fax machine. Advertisers using the service will give out a fax number at the end of their ads, listeners will then dial the number on their own fax machines to receive… Continue reading LBC Ads Supported By Fax Service

LBC has introduced a new advertising initiative called Q Fax which allows listeners to obtain more information on a product or service via a fax machine. Advertisers using the service will give out a fax number at the end of their ads, listeners will then dial the number on their own fax machines to receive… Continue reading LBC Ads Supported By Fax Service

TV adspend will grow by only 2% per year over the next five years according to new research by the Henley Centre.Key conclusions of the research are: Over 40% of advertisers believe they can cut adspend by over 4% without adversely affecting sales. 30% believe they will be spending more in TV in 1997 than… Continue reading Fall In TV Adspend Predicted