According to the Evening Standard’s recent Media Survey, three out of four London viewers taking part in the telephone poll believed Thames offered a better service than its successor, Carlton. 84% said that they preferred TV-am to the current breakfast channel, GMTV. The main gripe about Carlton seemed to be scheduling changes rather than actual… Continue reading Evening Standard Media Survey
Company secretary of United Newspapers, John Burns, confirmed to MediaTel this morning that the group has taken over 10 Northern & Shell titles in a deal which will settle the recent distribution dispute between the two companies. The magazines include six music titles – Guitar, Rock CD, Soul CD, Hit CD, Metal CD and CD… Continue reading United Newspapers Buys N&S Titles
BBC Magazines’ latest addition to the children’s market, Toybox, is due to be released on March 31.This will be the third in the series, following Playdays and Noddy, which increases the opportunity for group advertising. The new 36 page title will be similar in size to Fast Forward, catering for the 2 to 7 age… Continue reading BBC Magazines To Launch Toybox
According to leaked ratings figures for this Monday (15/3), C4’s Big Breakfast was watched by more viewers at the crucial 8-8:30 slot than either of its competitors – GMTV and Breakfast News: No. of Viewers (m) C4 GMTV Breakfast News 8:00 – 8:30am 1.7 1.5 1.3 The GMTV figure is only half that of TV-am… Continue reading Big Breakfast Outrates GMTV
Advertising agency, Joslin Shaw, is set to sponsor the English Chamber Choir performing Bach’s ‘Mass in B Minor’ in April. “The sponsorship enables us to raise the agency’s profile with an influential audience of significant net worth” says Hugh Joslin.
Grundig has signed a deal with MTV Europe to sponsor its Ski Weekend,due to be broadcast on the channel from 20-21 March
Bartle Bogle Hegarty was presented with the ITV Award for Best Commercial of The Year last night at the Golden Arrows Awards, for its Levi Strauss advertisement “The Swimmer”.Other agencies awarded include BMP for the Barclaycard campaign starring Rowan Atkinson, GGT for Red Rock Cider and Young & Rubicam’s Fosters advertisements.
Anglia Television announced yesterday that it is to take a stake in Home Box Office, the programme division of Time Warner. The agreement will result in the creation of three partnerships which will aid Anglia in funding drama and entertainment projects. Chairman of the East of England franchise holder, Sir Peter Gibbings, is denying that… Continue reading Anglia Forms Partnership With HBO
The Periodical Publishers Association welcomed today’s decision by Norman Lamont not to add 17.5% VAT to magazines and newspapers. A spokeswoman for the Association believes that the Government heeded its warning not to jeopardize the publishing industry, realising the devastating effect it would have on jobs within the sector.The Newspaper Society, the association of the… Continue reading PPA Welcomes Chancellor’s Decision
The Periodical Publishers Association welcomed today’s decision by Norman Lamont not to add 17.5% VAT to magazines and newspapers. A spokeswoman for the Association believes that the Government heeded its warning not to jeopardize the publishing industry, realising the devastating effect it would have on jobs within the sector.The Newspaper Society, the association of the… Continue reading PPA Welcomes Chancellor’s Decision
