The London radio market is beginning to to settle now after a hectic two year period which saw the launch of Choice, Jazz, Kiss, Melody, RTM and Spectrum; refinements to LBC’s services ; and fundamental changes to BBC Radio nationally and in London.Latest JICRAR data (Oct-Dec 91) shows that total hours listened in London are… Continue reading London Radio Listening – Oct-Dec 91
Detailed standards of programme quality which could be used to measure the performance of TV licence holders and set the criteria against which they would incur financial penalties are being called for by the IPA in a new discussion paper published today.The paper reaffirms the IPA’s 1989 proposal that viewer reaction should be an important… Continue reading IPA On Quality TV
Six major independent local radio groups have joined forces to set up a marketing bureau with the aim of promoting the medium and increasing its 2% share of advertising revenue.Metro, Capital, Clyde, Crown, Midlands and Transworld are to fund an organisation modelled on the US’s Radio Advertising Bureau. It will target national advertisiers who do… Continue reading Radio Groups Set Up Marketing Bureau
National Readership Surveys plans to begin using the Computer Aided Personal Interviews method by the middle of this year, which will lead to greater flexibility and increased speed of reporting.RSL completed a pilot study last year using the CAPI method. The readership levels in the pilot study confirmed the findings of previous CAPI tests and… Continue reading NRS CAPI Research
The new RAJAR contract has been awarded to RSL.Negotiations on the final specification for the RAJAR research, which is worth £2m a year over four years, should be concluded and the contract signed in March . Fieldwork will begin in September, with first data publication in January 1993.Fieldwork will be conducted in all four quarters… Continue reading RSL Awarded RAJAR Contract
A formal commitment to quality has been secured by the ITC from Granada Group chief executive Gerry Robinson and chairman Alex Bernstein, following fears sparked by the forced resignation of David Plowright, Chief executive of Granada TVRobinson and Bernstein confirmed that programme pledges would be properly resourced to allow the company to meet the range… Continue reading ITC Obtains Assurances From Granada TV
In 1990 the combined billings of all IPA agencies was £4.06bn, while combined net profits totalled £50m; in 1991, the average net profitability of the advertising sector was only 1.55% of billing. The findings come from a new IPA report entitled “Rewarding the Advertising Profession”.Advertising professionals are paid a substantial amount less than their equivalents… Continue reading Advertising Industry Report
National NewspapersThe NRS six-monthly readership figures for July to December 1991 show The Daily Telegraph and The Financial Times to have faired best amongst the daily newspapers. The Telegraph increased its readership by 12.1% year-on-year and The Financial Times increased by 17.9%.The only other daily newspapers to record increases in readership during this period were… Continue reading NRS Advance Figures July-December’91
Following a board meeting today, TSW has decided to pursue an appeal to the House of Lords against the ITC’s decision to reject their franchise application.TSW’s decision was taken “in view of the importance of the case to TSW and the shortcomings in the ITC’s decision- making process.”It is hoped that the House of Lords… Continue reading TSW Decides To Go To House Of Lords
The ITVA is believed to have been unable to agree on the structure of the central scheduling system, and looks set to miss the ITC’s deadline at the end of the week.The new TV licences, issued last October, included a requirement that the foundations of the central commissioning structure be in place by 31 January.… Continue reading Central Sheduling Deadline Approaches
