The ITC is today inviting applications for a single licence to provide a television service on Channel 5. The licence will be for 10 years with the service to commence no later than the end of 1994.The successful applicant will be expected to broadcast to at least 30% of the UK by the end of… Continue reading ITC Invites Applications For C5 Licence
Thames Television and BBC Enterprises have joined forces to launch a new satellite television channel that will be broadcast via the Astra Satellite.The channel will be devoted to general entertainment using programmes from the libraries of the BBC and Thames. The companies have a combined resource of more than 60,000 hours of archive material.Thames has… Continue reading Thames And BBC Joint Satellite Venture
A slide of 10% was recorded in the number of advertising pages in international titles last year, according to a new survey from US monitor Rome Report.The study found that despite this down-turn, at rate card rates, ad revenue for international titles was up 1.73% year on year.Total pages for the FT were down 12.28%… Continue reading International Titles Suffer Recession
The cessation of published ITV revenue figures has resulted in not a little confusion, with agencies constantly questioning and revising their figures.Revenue for February came out at an estimated 119,400,000, an increase of 13.9% year on year.Estimates for contractor shares showed significant variations from agency to agency. MediaTel’s estimates are collated from a wide pool… Continue reading TV Round-Up – February
Thames Television is negotiating to take a 15% stake in Five TV, the consortium bidding for the Channel 5 licence.Five TV, whose backers are understood to include Emap, Time Warner, Columbia Pictures and City TV, is planning a city-based service, which it hopes to launch early next year, a year earlier than the ITC has… Continue reading Thames To Join C5 Bid
Business magazines will be the fastest growing press sector in the 1990’s, according to a report produced for the Advertising Association.The report gives two separate forecasts for either a Labour or Conservative government. Under a Labour government, it is predicted that business press advertising will increase by 69% to £847m by 2004 (1985 constant prices).… Continue reading Business Press Fastest Growing Sector
The national press market was particularly active during February, with many titles launching new sections as part of their continued effort to stabilize falling circulations.A profusion of TV listings supplements appeared last month, with the mid- market and quality newspapers concentrating their efforts in this area.Today introduced the 24-page pull-out TV This Week with its… Continue reading National Press Round-Up – February
The Radio Authority has today awarded the second Independent National Radio licence (INR2) to Independent Music Radio (IMR).IMR, which proposes a rock and pop format for the AM licence, was the second highest bidder with a bid of £1.88m.The Radio Authority announced that after careful consideration it was decided that the highest bidder, Independent National… Continue reading INR2 Licence Awarded
Media planners are continuing to under- value radio, according to a recent survey for Capital Radio undertaken by Continental Research.30% of media planners failed to mention JICRAR as a main source of radio research,while 39% thought NRS supplied information on Capital Radio. 21% of respondents mentioned the AGB Home Audit panel as a source.Aside froom… Continue reading Agency Radio Awareness Survey
Advertisers are intending to increase their ad spend by an average of 7%, at current prices, in 1992 according to Media Audits’ third Advertiser Opinions On Media survey, published this week.The study, compiled from 70 responses from the top 300 advertisers in the UK with a combined expenditure of £600m, found satellite gaining in respectabil-… Continue reading Ad Expenditure To Increase
