In her new role Watt will help Quantcast’s advertiser clients grow by leveraging company’s live insights in order to reclaim control of their audience relationships.
Showing 5821-54,692 of 54,692
More Industry News articles
Clarkson will lead all commercial and marketing elements of the business to drive development and growth.
Advertisers are not being deterred by poor viewability, brand safety or ad fraud, as figures show that businesses will spend 40.2% of their marketing budgets on online advertising in 2018, up from 37.6% in 2017.
ITV’s revenues declined -1.2% in February, according to the latest agency estimates. Year on year, total revenues declined by £1.28m to £104.7m.
Mackie joins RAPP from Rapier where he served as executive creative director.
TSB Bank’s chief marketing and communications officer, Nigel Gilbert, said in too many businesses marketing spoke a “different language” to the rest of C-suite.
As Facebook’s Cambridge Analytica data breach scandal deepens, analysts have suggested the free-to-air (FTA) broadcasters could see healthy returns as advertisers are dissuaded from switching money out of TV.
#CTVS18: Broadcasters are told they need to simplify their structures and become more like the platforms they’re competing against if they are to secure future ad money.
The rise of ad-free video services might have re-tuned the brains of an entire generation to be less receptive to advertising in and around video content.
Speaking at an Advertising Week Europe event, Chris Le May, CEO of the European Broadcaster Exchange, said: “We’re able to execute pan European campaigns now – but the bigger bells and whistles stuff is still over the horizon.”