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Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.

Speaking at Mediatel’s Big Day of Data, Diageo reveals how it is investing its marketing budgets into consumer experiences both online and offline.

Adopters, sceptics, brands and researchers debated the use of behavioural science in advertising at the Big Day of Data. Can it really herald a new era for marketing effectiveness?

Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.

Speaking at Mediatel’s Big Day of Data, Richard Shotton discusses some of the ideas in his book The Choice Factory: 25 Behavioural Biases That Influence What We Buy.

Dallas Wiles he will be responsible for client, agency and specialist partnerships and investments.

The acquisition will increase M&C Saatchi’s presence in the influencer marketing sector, and will combine with M&C Saatchi’s existing social team to become M&C Saatchi Social.

Ocean will select AELTC content and feature it every six minutes everyday across The Grid network, which reaches over 15 million people across the UK.

Oath has appointed Anna Watkins as UK MD & country commercial director, replacing Nigel Clarkson who was sacked last year.

WPP’s Mindshare has promoted Ruth Zohrer (pictured above) and Alan Weetch to its leadership team in a bid to “evolve its planning offer” across the UK.