UK adspend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report. Here, media bosses digest the findings.
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The full year advertising growth forecast for 2018 has also been upgraded by 1.4 percentage points to 4.2% growth, and a further rise of 3.8% is expected for 2019.
Alison Forrestal is appointed group managing director, as Katy Gotch takes up a new business development role, and Andrew Gabriel takes charage of Immediate TV.
Comcast has today made a formal bid for Sky in a move that threatens Rupert Murdoch’s attempts to take full control of the pay-TV broadcaster.
According to a new digital adspend report from the IAB UK and PwC, spend on smartphone video ads rose by £476 million in 2017, an increase of 69% on the previous year.
In statement, the feminist title said it saw no “viable future” for the brand, adding that its writers will likely contribute to sister publication Grazia.
Officers in Paris detained the well-known businessman – who stepped down as chairman of media group Vivendi only days ago – to question him about suspected corruption in Africa.
UK broadcasters reported an excellent month with strong revenue growth across the board according to the latest agency estimates.
Independent media agency Bountiful Cow has hired Ellie Roberts as its head of planning, completing its senior team a year after launch.
As global head of strategy, Shula Sinclair will be in charge of product output and strategic thinking coming out of the international client teams.