Fagan will take up her new role in November after a handover from Simon Litherland, chief executive of Britvic and ISBA’s current president.
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In the first half of 2017, advertisers spent £699 million on video ads – a 46% year-on-year rise, according to the latest Internet Advertising Bureau UK/PwC Digital Adspend report.
The acquisition of US-based digital audio ad sales company, AudioHQ, makes DAX the largest digital audio advertising platform in the world.
Frogley replaces Amanda Morrissey, who is stepping down as CEO after 18 months to become president of global strategy, Publicis Spine.
A year since Exterion won the TfL ad contract, bosses at both organisations have unveiled their joint plans for a change in the way they work with agencies, the imminent arrival of new digital formats, and 2018’s automation plans.
Mobile currently accounts for 57% of average daily internet consumption in the UK, 13 percentage points behind the global average, with a rise to 64% expected in 2018.
The promise of online advertising has always been its innate measureability – but we are still measuring many of the wrong things, the EMEA managing director of RadiumOne said this week.
Online advertising has had a pretty bad rap in recent years, but industry bosses argued the case for optimism at this year’s Automated Trading Debate.
Following the appointment of Chris Forrester to the newly created role of chief revenue officer, the publisher has hired Aki Mandhar as chief operating officer.
Anne Goodman explains exactly what a blockchain is, how it could impact media – and why it could give a much needed boost to transparency and trust.