The AOP is encouraging the entire media industry to adopt new guidelines covering issues such as viewability, brand safety and ad fraud.
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The final episode of the baking contest pulled in its biggest audience of the series last night (31 October) with 7.7 million viewers and a 34.6% audience share.
Katz will succeed Ralph Lee who has been interim chief creative officer since the departure of Jay Hunt in September.
Industry experts From Total Media, Media iQ, Google UK, Spark Foundry, Primesight, Fetch and Kinetic react to the latest findings from the Advertising Association/Warc Expenditure Report.
Even with Brexit looming, 84% of those surveyed said it won’t affect their Christmas spending.
While it is a newly-created role, Calcraft is filling the shoes of former UK and Ireland CEO, Tracy De Groose, who announced she was stepping down earlier this month.
New survey shows that consumers’ trust in premium publishers is higher than news content on social media.
UK ad spend grew 3.7% during the first six months of 2017 to £10.8bn – the largest H1 total since monitoring began in 1982.
Ellen Hammett interviews two women who are looking to challenge the status quo from the ground up with an ambitious scheme to improve the prospects for women working in media.
Julie Langley looks at how Brexit and continued globalisation concerns are impacting mergers and acquisitions trends in the adtech and martech markets.
