More Industry News articles

Landuyt’s new role will unite both client service and client delivery under her leadership.

TV sponsorship delivers value across all brand metrics and drives positive viewer perceptions, a wide-reaching new study shows.

Channel 4 suffered a -11.6% year-on-year drop in revenues in September, according to the latest agency estimates.

The deal has enabled MediaMath to integrate Grapeshot’s contextual pre-bid products onto its advertising platform, making it safer for brands to operate online.

The deal should strengthen The Trade Desk’s ability to help advertisers target consumers across multiple devices.

Following the departure of ITV’s commercial content director, Gary Knight, the broadcaster has this week promoted Claire Heys to the new role of brand partnerships & content director.

Mediacom’s head of emerging digital activation EMEA, Renee Mellow, warned marketers to think about the region they’re in before they go real-time.

Paid social media advertising is growing fast, but as the channel matures the way marketers think about it needs to change, according to experts.

Digital-only newsbrand the Independent saw traffic to its website dip -10.1% in September – a loss of more than 660,200 unique daily browsers compared with the previous month.

Quality market titles the Financial Times and the Guardian, alongside Metro’s UK footprint, led the daily market in September and were the only newspapers to record an increase in circulation over the period.