In a speech at the annual IAB conference in Palm Desert, California, Keith Weed, Unilever’s chief marketing officer, warned technology firms of the FMCG business’s need for its consumers to have “trust in our brands”.
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Grimmer says the distrust in digital marketing was “strange”, adding: “Are we all trying to go back to 1955? Digital clearly works – and it drives positive change.”
Mediatel caught up with Google’s ex-creative lead during the Future of Brands conference to find out what he loves – and really hates – about modern marketing.
Joining the leadership team, Stoppani will be responsible for leading the agency’s approach to delivering client service across the UK.
Speaking at the Future of Brands, Denise Turner, insight director, Newsworks, and Jacob Lachmann, CEO, AudienceProject, discuss whether the tide turning against digital marketing – and if so, what it means.
Dominic Chambers said the car maker, with an eighty-year history, would find dealing with some aspects of the regulation difficult because of pre-digital business infrastructure, signalling problems for other older brands.
The annual Gunn Report is the global index of creative excellence in advertising and annually ranks the top 100 creatively awarded advertising ideas of 2017 and the companies behind them.
As Rajar releases its latest figures for the UK radio market, Jodie Stranger and Liz Duff analyse the results.
Trinity will acquire Northern & Shell’s publishing assets for £126.7 million in a move it said would create a media business of scale to better serve its readers and advertisers.
As Rajar publishes its fourth quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.