The Gold Standard has three fundamental aims: to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.
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UK marketing budgets are ‘paralysed’ by economic uncertainty, according to the latest IPA Bellwether report. Here, experts from Total Media, Google UK, Jaywing, Exterion, MEC, MC&C and News UK give their thoughts on the findings.
The latest IPA Bellwether report also reveals a stagnation in main media spend and ‘historically subdued’ financial optimism.
Strictly Come Dancing ruled the airwaves in September, as the fifteenth series returned to BBC One’s Saturday night autumn line-up.
Fagan will take up her new role in November after a handover from Simon Litherland, chief executive of Britvic and ISBA’s current president.
In the first half of 2017, advertisers spent £699 million on video ads – a 46% year-on-year rise, according to the latest Internet Advertising Bureau UK/PwC Digital Adspend report.
The acquisition of US-based digital audio ad sales company, AudioHQ, makes DAX the largest digital audio advertising platform in the world.
Frogley replaces Amanda Morrissey, who is stepping down as CEO after 18 months to become president of global strategy, Publicis Spine.
A year since Exterion won the TfL ad contract, bosses at both organisations have unveiled their joint plans for a change in the way they work with agencies, the imminent arrival of new digital formats, and 2018’s automation plans.
Mobile currently accounts for 57% of average daily internet consumption in the UK, 13 percentage points behind the global average, with a rise to 64% expected in 2018.