The absence of marketing professionals from many boardrooms is a “remarkable” and “worrying” problem the CEO of Camelot UK Lotteries, Andy Duncan, has said.
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Content marketing agency Archant Dialogue has appointed the Daily Mail’s Jon Lilley and Ubisoft’s Alan Dykes to its senior team.
Tuesday night saw the evergreen retired detectives of New Tricks prepare for the end, with last night’s instalment seeing the cold case team face their penultimate murder mystery.
TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.
After three weeks of grand old school opulence, plenty of awkward family relations and a lot of staff, last night brought a close to the short-lived but effective real-life drama of All Change at Longleat (9pm).
A member of ZenithOptimedia’s global executive, Vigh joins Blue 449 from his leadership role in Asia, where he was chairman, Greater China for VivaKi and ZenithOptimedia.
Strictly Come Dancing (BBC One, 9pm) exploded back onto the nation’s TV screens on Friday night in a camp fireball of pomp and glitz as 15 new hopefuls attempted to salsa, tango and foxtrot their way into viewers hearts.
Outsmart will now act as the first port of call for advertisers, planners and creative types to maximise the performance of out-of-home.
Last night’s grand finale represented the ninth series of the celebrity version to air on Channel 5 in the past four years.
Speaking at the Future of National Newspapers conference this week, the Guardian’s commercial director Nick Hewat said despite creating the right mobile app, advertisers aren’t buying the ad space.