Speaking at the Digital Media Strategies conference on Wednesday, Trinity chief Simon Fox said that The New Day will take on a similar approach to brands and instead have a “very active” social push.
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The second instalment of the sophomore series saw the show throw caution to the wind and delve into full Morse mode.
Launching in the UK in September, the 24-hour channel will be programmed, developed and produced in-house by Vice’s creative team, and the channel will be available for all Sky TV customers in their basic TV subscription packages.
Amid speculation of a fall in sales, Trinity Mirror has confirmed that it will be holding The New Day’s cover price at 25p.
Robert Marshall joins from Rocket Fuel to head up Maxus’ programmatic arm.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
For the fifth week in a row BBC One has claimed Tuesday night glory.
Chief executive David Abraham said he does not see an “existential threat” on the horizon – and that privatisation is merely “a solution in search of a problem”.
Outlining Johnston Press’ strategy for the newly-acquired i, chief digital officer Jeff Moriarty has said it will leverage real-time user data and have an “aggressive” social push.
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