Last night saw ITV reorganise its Sunday evening defences with the recent ending of the well-received Home Fires providing an opportunity for the commercial broadcaster to launch another solid drama to bring the week to a close.
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Digital Cinema Media (DCM) is to substantially invest in its commercial team with four new recruits across its innovations, sales and client teams this month, as Karen Stacey marks six months as CEO.
After almost two years of locking its online content behind a paywall, the Sun is set to make more of its content available for free.
Thursday evening saw the launch of the latest run of Celebrity MasterChef as idle celebrities of yesteryear strapped on their pinafores in a frantic bid for some national exposure.
Guardian Media Group is expected to confirm the appointment this week.
The independent body that defines best practice and standards for online ad trading has announced the next stage in the move to tackle online ad fraud.
Wednesday night saw the return of dumb-as-a-bag-of-hammers-yet-perfectly-entertaining The Interceptor (9pm) as the second episode of BBC One’s super cop drama upped the silliness.
In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.
Mindshare’s Suzy Jordan will join the out-of-home company in September to lead its newly-formed EM Futures division.
Bosses at Ebiquity and Sky Media warn that the ad market must move away from yield and optimisation rules and make decisions based upon ad effectiveness.