More Industry News articles

BARB has announced the results from the beta launch of the first joint-industry, audited measure of viewing to online TV in the UK.

Anna Sampson leaves MediaCom after five years to lead Magnetic’s research department.

Ipsos MORI has also been appointed as the chosen provider for the published media industry’s new audience measurement service.

Thursday night’s TV schedule saw BBC Two jam pack in not one, but two new comedy shows that attempted to bring something a little different to viewers’ screens.

There is strong evidence to suggest that low prices damage the performance of a product, writes ZenithOptimedia’s Richard Shotton. So why doesn’t a brand at any other price taste so sweet?

Last night saw BBC One net the late evening prime time slot with a strong mixture of The Great British Bake Off (8pm) and one-off travelogue featuring a very familiar face.

News UK also announced that the current Sun editor, David Dinsmore, will become News UK’s chief operating officer, and will be replaced by Tony Gallagher – currently deputy editor of the Daily Mail.

While people spend the most time online on PCs and laptops, smartphones are fast closing the gap, according to new figures from the IAB and UKOM.

Hipkiss is the latest in a series of hires looking to bolster DCM’s commercial arm.

Tuesday evening’s two soap options saw the episodic dramas deal with two very different deaths in equally diverse manners as Emmerdale’s slightly more comedic spin on dealing with grief secured the top spot for ITV.